I'd like to share a fun sourcing technique with you: using phrases for sourcing and Internet research.

Here are some examples of search strings on Google, good for finding info about a target company or find its employees. Of course, similar technique can be used for other purposes.

1. Find an ex-employee of a company (change McKinsey below for your target company name; also for every example vary the number of asterisks for more results):

"I worked * McKinsey" (or "I worked * * McKinsey" etc.; vary the number of * for all of the following strings as well)
"I used to * McKinsey"
"left McKinsey"
"I * former McKinsey"
(you get the idea)

2. Find current or past employees:
"I am * McKinsey"
"I * work OR working * McKinsey"

3. Find emails:
"email * McKinsey.com"
"mailto * McKinsey.com"


4. Find competitors:
"competitors * McKinsey"

What do you think?
-Irina

Views: 96

Replies to This Discussion

Thanks for another very useful research/sourcing tool!
Good list .. also might some press release phrases ..

5. Promotion/Releases:
"formerly * McKinsey"
"previously * McKinsey"
Would be interesting to see how you could get just U.S. results????
its cool

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