What's this group about?

I'm starting this group because I work in employer branding. It's what I do, and I believe in it. So I thought it might be helpful, if you have questions, thoughts, or ideas about people brands, to have a place to share them. Not because I have all the answers--I don't--but because someone out there in the community will.

I also thought it would be useful to have a place in the community for skeptics to have a good debate with believers. Is there such a thing as an employer brand? Is it a fad? A waste of money? I have my opinions, but I'd love to hear yours, too, and if we don't agree, to have a good debate.

Replies to This Discussion

Permalink Reply by tdumas on March 5, 2010 at 2:12pm

Greetings David, i just joined the group. I too, am a culture, management and branding developer. I do not believe that this is a fad. I do believe it will be the new way of conducting business. Rather I am developing a brand or revitalizing a brand, still, I truly believe that this element is very important to the bottom line. In my relentless quest to develop competent and compassionate business oriented managers, I believe this would help business leaders to execute or maintain positive forwarded branding. Lastly, culture outlines branding and sells management on the company's vision and mission. So, in essence, this the only way of conducting business, moving forward.

thank you david for this group and posting....

Permalink Reply by David Kippen on March 6, 2010 at 11:54am

Thanks for the note! I'd like to get more folks in this group and start some discussion. Any suggestions?

tdumas said:

Greetings David, i just joined the group. I too, am a culture, management and branding developer. I do not believe that this is a fad. I do believe it will be the new way of conducting business. Rather I am developing a brand or revitalizing a brand, still, I truly believe that this element is very important to the bottom line. In my relentless quest to develop competent and compassionate business oriented managers, I believe this would help business leaders to execute or maintain positive forwarded branding. Lastly, culture outlines branding and sells management on the company's vision and mission. So, in essence, this the only way of conducting business, moving forward.

thank you david for this group and posting....

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