David Kippen
  • Male
  • San Francisco, CA
  • United States
  • Evviva Brands
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Profile Information

Company
Evviva Brands
Which industries do you work in now?
All Industries
Website
http://evvivabrands.com
Blog
http://www.evvivabrands.com/thinking/
LinkedIn Profile
http://linkedin.com/in/kippen
Twitter Profile
http://www.twitter.com/evvivakippen
Facebook Profile
http://www.facebook.com/david.kippen

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David Kippen's Blog

Toyota is Human After All: Cracks in Quality in the World's Best Brand

Coke’s the real thing. (So much so, they sell bottled water.) Everyone loves Google. (Or used to.) Everyone loves Apple. (Except all the folks who don’t.) Everyone’s crazy about Starbucks. (Except for tea drinkers, Peet’s fans, fans of small business, and so on.)



Besides being insanely popular and having detractors, what do these brands have in common? Well, not much—except they all rank at or near the top of Interbrand’s list of the world’s most valuable brand by brand… Continue

Posted on April 7, 2010 at 6:13pm

The Purr of the Iron Tiger

Today's NY Times reports on something I saw first-hand in Shanghai and Beijing: the Year of the Tiger got off to an early start and the Central Bank is trying to cool things down a bit.


What's bad news for the central bank is good news for the jobs market, at least from the candidate's perspective. From my perspective, this is good news about the recovery to come in the U.S. market,…
Continue

Posted on February 13, 2010 at 4:36pm

ABC's of Market Research: Tools of the Trade

On this trip, Cate and I will be visiting a variety of cities--from Beijing to Bangkok, Cairo to Dubai, London to Mumbai--to do market research for a top global brand.


We’ll be talking to people with a variety of different jobs to understand what they think about work and working, what’s differentiating about what our client offers, and how this varies from place to place and job to…
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Posted on February 9, 2010 at 5:13am

DIY Market Research Part One: Field Observation

Field observation is an essential component of any serious market research project, particularly in emerging markets, but it’s usually overlooked by agencies. Now, you may not have a budget for field work but if you can squeak in a trip to an emerging market I want to give you a DIY tool set you can use to get some basic understandings of the market you're interested in.



Why do market research at all? Because you don’t…

Continue

Posted on February 8, 2010 at 8:00pm — 1 Comment

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