Todd Burkhardt believes sourcing brings everything to the recruiting industry and if you're only recruiting active candidates you're not really recruiting.
"I feel like the AA's get crapped on all day long, so if you call and give them some respect, you tend to get it back…I let them think they are controlling the conversation…anyone that read the creating interest when cold calling from below, I have a very similar approach when sourcing. It still very much comes down to respecting their time." ~ Todd Burkhardt