y days of the internet (which is only 15 years ago) know we always had Customer engagement tools on our websites - forums, mailing lists, email, chat, blog etc. We didn't call it Social, but those tools still are valuable along with the new social media tools.
Are the social media tools in themselves some magic pill (like some gurus claim), I don't think so. The tools themselves don't offer much differentiation, because everyone has them and can use them. After the hype dies down, Social media tools will continue to be useful but it will be just that..
The 1% or less companies that have the resources will call Social media successful and the rest will struggle making it improve the bottomline.
CEO's and Leaders, here is an advise..
If you (company or website) did not know how to engage your customers before these Social media tools arrived, I bet these tools by in itself are not going to help you.…
cial media will just continue to change and we'll continue (hopefully) to adapt and use those that make most sense to us individually. But I'm willing to bet one of my paychecks (heck, maybe even one of Jason's) that the use of social media tools, for the purpose of recruiting, isn't going away. Which is what fads do. Can you say #petrock?
It's just plain silly to call it a fad when so many companies are using social medial tools in a huge way to drive targeted recruiting. Yogi Berra said, "When you come to a fork in the road, take it." That's how I feel about social media - it's working for some, and not for others, but possibly all for different reasons. But if you choose to NOT use it just because you think it's a fad, you are being short-sighted. Be smart. Do the hard work of recruiting, and when you come to the fork in the road, take it. If it turns out to be a #fail, drop it and keep using the tools that are most beneficial for you.
But you'll be hard pressed, in the future, to find a single tool in the recruiter's toolkit that has zero association with social media.
LinkedIn, Facebook, Ning, MySpace, Twitter. Yes, yes, we know those are all used. There are hundreds more.
Anyone care to share? If it's unique enough, I'll add it to my presentation on the 12th.…