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Topic: HR Tech "Awesome New Technologies in HR": , a SaaS application for surveys with instant analysis of the results. EmployTouch This company has gone way beyond time clocks with its ruggedized Android tablet, TouchBase, which also functions as a hand-held kiosk for employee and manager self-service. Knack.it Using gameplay for behavioral and personality assessments through its product, Knack, which delivers virtually instant results of candidate and employee scores. Peoplefluent An established talent management vendor, the company has created a compelling use-case for its recently acquired private social network product, SocialText. TalentBin Reads and analyzes "social exhaust," or what people have written on social networks, to search the entire web to identify otherwise hidden candidates for open job requisitions. Visier Taking workforce analytics to a new level with its easy-to-use, pre-packaged and free-form platform, Visier Workforce Analytics. We were in briefings with a few of these companies and have reviews and interviews coming soon...Congratulations to everyone!…; Added by RecruitingBlogs to HR Tech Conference at 11:34pm on October 11, 2012

Topic: Recruiter's Delight: Meet Sheila Greco, Traditional Search Expertise with CEO of SGA: com Amsterdam, NY Featured Blog Posts by Sheila: * The Best Advice I Ever Got * Research & Recruiting - Lingo Simply Defined Today is a sourcer's delight. Sheila Greco has always practiced the "pass it forward" doctrine valued at "SixDegreesfromDave". From traditional search, competitive intelligence to research/name generation this petite, soft spoken personality is a well known brand in research product delivery and services to her clients. Sheila has established herself as an industry Thought Leader within the conference circuit as a presenter. Most recently, Sheila spoke at ONREC this past September in Chicago, “Best Practices Combining New Technology with Traditional Sourcing.” Today, Sheila walks us through the process of traditional search as a practitioner, and from the vantage point of her clients - with her recipe for successful value-ads in pursuing and utilizing research in the long term with all the ferver of an evangelist. About Sheila Greco With Sheila’s leadership responsibilities as President and Chief Executive Officer of Sheila Greco Associates, LLC and her active role in the overall growth and success of the company, she places her broad-based skills and experience at the disposal of clients, candidates, and colleagues alike. As an entrepreneur, she has gained extensive experience in human resources to include, research, recruiting, and competitive intelligence. As a strategic results oriented leader, Sheila has a proven track record of building long-term and solid relationships with clients and candidates. Prior to launching Sheila Greco Associates in 1989, Sheila spent several years with Goodrich & Sherwood, an executive search company in New York City and Greenwich, Connecticut. She began her career as a research associate and quickly climbed through the ranks and ultimately became a Director of Executive Search specializing in consumer packaged goods marketing and sales. An alumna of Hartwick College, Sheila received her Bachelor of Arts degree in Economics and Marketing. She is a member of the National Association of Executive Females, Society for Human Resource Management (SHRM), SCIP (Society of Competitive Intelligence Professionals), Women in Technology International, and participated in many events sponsored by the New York State Olympics. Sheila is also currently Chairperson for the Amsterdam YMCA. Q & A with Sheila Greco, CEO at SGA Six Degrees: Tell us of your home world, Sheila Sheila: Family has always been #1 on my list. I have a son who I adore, a great husband and dog. Just like you Dave, I do a lot of traveling but I will share a secret with you, it is always scheduled in between my son’s games and school activities. He is 15 and I am proud to say I have only missed one baseball game. This is quite an accomplishment since he plays golf, baseball, and basketball. As I travel around the country each meeting that is set is scheduled around my son’s activities and games. Part of my mission in life is to NEVER miss my son's games and school activities. He too travels as he is part of a NIKE Basketball National AAU Team. This continues to be part of my life too. My philosophy is to work hard and play hard, something I live everyday! I am a very competitive person, I guess I passed this along to my son. I tell him and I tell all I come in contact with; when you step on the court, baseball field, spelling bee stage, lacrosse field (I played in College), tennis court (played in college) whatever, you need to have a winning attitude and give 110% or don't play at all. I also say you win some and lose some... and you tend to learn more from the losses that you experience. But I love to win!! Six Degrees: How did you get your start into the Recruiting World? Sheila: Networking, and being in the right place at the right time! Some would say I was lucky in how the opportunity came to me Dave. I started as a research associate with the Tidewater Group in Stamford, CT and my job was to identify names for recruiters to recruit. On my first day I was handed the Standard Directory of Advertisers, “The Red Book” and told to identify 500 marketing names from consumer packaged good companies and to do it quickly! Baptism by fire….I must say! I remember my boss telling me “here’s the telephone”, and the rest is history! When I started the Internet wasn’t even thought about. As the year went on, I became a sponge for knowledge, learned all about companies and how they are structured and loved it…obviously! Six Degrees: Baptism by fire? I recall you once told me, your Initial Thought – “Is this really a job?” You peaked my interest Sheila, tell us more about your initial perceptions as a researcher and overall practitioner. Sheila: “After the handshaking and signing of papers. I was told my role as a research associate in a nutshell was to obtain names. I was handed the standard directory of advertisers and told to identify 500 brand managers in one week from P&G, General Foods, Kraft, Colgate Palmolive, General Mills, Coke, Unilever, just to name a few. Why? Because Pepsi needs 10 brand managers yesterday. Catholic Guilt began to set in….so I went to my boss and said “Why are we doing this? Why are some people hesitant to give names? This is not rocket science! I am having some difficulties here.” She said, “I used to feel the same way, not anymore… Our job is simple, our clients ask us to offer an opportunity and these folks can either take advantage of it, refer someone or not!” Next without skipping a beat she said, “How many names did you get so far?” Six Degrees: What was your progression track as a practitioner to establishing your own research firm? I began my career as a financial analyst. I joined the wonderful world of executive recruiting where my real training began. I was recruited to a prominent executive search firm in New York City as a research associate. I joined Goodrich & Sherwood working in Greenwich, CT and New York City where I worked as a research associate for approximately 14 months. Soon thereafter I was tapped on the shoulder and told that I was ready for the next step and was promoted to a principal. This was my true entrée’ into recruiting. As a side bar, my first candidate ever was George Brandt, most of you know him. His company, PrimeGenesis is a company that specializes in Executive On-Boarding! Anyway, he was always one of my biggest advocates and I do thank him for that. Actually he is now on our company’s Advisory Board! In 1989, I followed my dream and started "Sheila Greco Associates" Today, I am still passionate about what I do. I continue to work hard and play hard. May I also add, that this wonderful Recruitingblogs.com community plays nicely into my personality…I like to listen, learn, respond, help and build relationships. Six Degrees: Tell us about your company, Sheila Greco Associates: Sheila: Since I founded Sheila Greco Associates LLC in 1989, SGA’s primary mission is to dramatically shorten the amount of time it takes clients to find the RIGHT executives. Since 1989, SGA has been a True Recruiting Solutions Company, specializing as a single source provider of online data, Custom Research, Recruiting Support, and candidate name generation to executive search and HR professionals. We offer Customized Research & Competitive Intelligence, (CCI), in which we partner closely with clients, helping them identify professionals to recruit, target their best sales prospects, understand industry trends, and find valuable intelligence on their competitors. We provide research and customized competitive intelligence to corporations and search firms alike. Our clients include professionals in recruiting, business development, sales, analysts, competitive intelligence, and corporate librarians. SGA is known for its signature delivery product, ExecutiveTracker, which houses the most comprehensive list of executives currently employed at major companies – both private and public – across all industries. SGA carefully researches and sources each passive candidate – from the C-level executives to the hard-to-find, mid-level decision makers. Users can view company name, location, job title and function and other information of passive candidates based on search criteria. Once they determine contacts that best fit the current open position, the recruiter can purchase the complete contact record, which includes name, phone number, email, reporting structure and a biography, if available. Six Degrees: I think it’s fair to say you have been an evangelist on behalf of the “Traditional Search” niche within the sourcing sphere of our staffing industry. You have been especially vocal about using ‘today’s research results’ for future search assignments. Can you elaborate? Sheila: As I became more experienced, I began to understand organization chart structures, titles, roles, responsibilities and how companies differ across industry segments. Too many recruiters solely use the Internet. I am not saying replace what may work for you, but consider adding traditional research to your recruiting strategy. By fully leveraging traditional research, the standard recruiting process evolves into a strategic resource to be used not only for the current search assignment, but for future assignments, benchmarking and competitive intelligence. Six Degrees: Walk us step by step through an effective “Traditional Search” process. Sheila: Say for example, you need to find out who the brand managers are. Here’s the telephone and the book which lists the names of the brands for each company. Think of it as a game. Set a target of 10 names per call and just keep asking till they won’t give you any more. If you can, find out who they report to and who reports to them. Six Degrees: In having reviewed your presentations in the past, I think you underscore an important criteria, “Titles can be deceiving, know the role – research it just as you would the pipeline throughout the process.” Can you elaborate for our readers? Sheila: Definitely, Titles can be deceiving, know the role. We recommend researching from the top level down. In general, Never stop asking questions and guiding the interviewee so the information needed is obtained. Don’t be afraid to ask questions regarding structure and team members. More specifically, however, consider that once traditional research and charts are completed, we recommend showing them to the client. Allow the client to provide feedback and offer comments which may include: “proceed, I know this person, don’t proceed, already interviewed, perfect.” As the candidates are presented, I’d recommend developing a summary of how they compare to one another - it assists the client with deciding when to interview and for which business group. Along with resumes, it’s ideal when you provide the client organization charts to show how each candidate compares to their own internal staff structure. By presenting the organization charts it enables you to intelligently discuss why these individuals were chosen. Again, always share your findings from start to finish! Six Degrees: Can you walk us through a case study where you employed traditional search strategies? Sheila: Our client asked us to recruit a Vice President of Merchandising. Following the steps using the tried and true traditional research methodology, a list of approximately 100 potential candidates to call was developed and five candidates were presented. The cost of research was 20 hours and recruiting approximately 35 hours. The result: we presented the client with an ultimate hire while saving the client money. We also had built a pipeline of candidates that were used for future searches. In addition we provided the client with an in-depth knowledge of the competitive landscape which could be used for future searches. Six Degrees: As a Pioneer in our industry, what advice would you like to share with those just joining or new to research and recruiting? Sheila: 1. You need to know that time is of the essence EVERY DAY. This is crucial. Every one wants everything yesterday. 2. Do not be afraid to ask questions. It is okay to say “help me”. Become aware of the tools the team uses and learn how to use them to their fullest. It is also a great idea to learn how and where to go get things yourself because you do learn more by “being in the trenches”. 3. Never stop learning! Be knowledgeable, as time goes on, be the expert and go-to person. Earn respect, do not expect it. Be thorough! Do not take shorts cuts because in the long run it will come back to haunt you! Take the time to do the upfront work. 4. Build relationships internally and externally! Two of my favorite sayings are “what you do today, will help you tomorrow” and “maybe not a candidate or client today, but maybe a candidate or client tomorrow.” I tell everyone on my team, engage, listen, and respond. Six Degrees: How do you see the staffing industry adjusting to keep costs down and broaden its value? Sheila: (1) We are seeing companies that are being strategic, proactive and methodical as it relates to hiring. The days of handing over 3-5 candidates for a specific rec and saying “here you go” are over. Many hiring managers want to be part of the process and want to be shown the research, the pipeline from the targeted companies, how the potential qualified candidates compare and contrast with to each other, their respective teams, and the available talent universe. Methodical, yes... but very smart. Companies are looking for ways to keep costs down while still recruiting top talent. By using this methodical approach the research can be used again and again thus creating value long term. 2. Building and keeping relationships: Company executives really want those long term partners who can help them. Hiring managers and recruiting professionals alike want a team approach and value the results that it produces. 3. Today, more so then in than in the past, successful recruiters are looked at as experts and partners. The respect has been earned and we are now invited to have a seat at the conference table! Hiring managers have learned to respect what it takes to find the candidates and we have conditioned them to listen to what we have to say. A great example is the fact that we have them understanding the value of tools that are now available, ATS, research and recruiting tools, and online communities. The executives are more on board with us! Great job guys and gals. 4. Lastly we are seeing many top companies across several industries going through the exercise of making sure their internal teams are staffed with the best in the industry. It is not surprising to have leaders take a peek at their competitors, their staff and compare it to their own. If necessary we are seeing them pluck the good ones from others. Six Degrees: What are the value-ads in pursuing and utilizing research in the long term? Sheila: Dave, time and again, it’s whether the client has the vision and tenaciousness to view the information as a resource that can also be shared with other business groups in the organization. Once they review how best to leverage the yield of valuable information they see how it applies not simply to just talent management, but also issues of diversity, future restructuring efforts, long term strategic hiring as well as other human resources strategies. I’m in the business of being a long-term partner, not a transactional partner – and I’ll do my best to work with my clients in finding multiple venues to pursue their objectives with all the value-adds that are implicit in the research process. Six Degrees: We always see you smiling, cheerful and happy. When you are not working, what are you doing? Sheila: I am always on the go ... I don't really know another way of life. I guess I am just like my mom and dad! They always told me if I am passionate about what I do for a living, then it won't be a job! So I guess that is true....after all these years, I remain passionate about what I do. I am a workaholic and a proud mother too. Six Degrees: Tell us something about you few know outside of the industry: Sheila: In the summer I spend my off time on the Lake (Lake George in upstate NY) with lots of family and friends. The more the merrier! I enjoy fast cars and boats, as well as fishing when I need some quiet time. I also love to volunteer and some day when I strike it rich, I want to be a philanthropist. Nothing makes me happier than to put a smile on someone’s face. RECOMMENDATIONS “Sheila is highly professional and persistent is obtaining the information she needs. At FIND/SVP, we hired Sheila to unearth information that we could not find through traditional channels, and she never disappointed us.” August 6, 2007 Ann Middleman, Director of Research Services, FIND/SVP “Sheila is whip-smart, focused on the needs of her clients, and a natural relationship builder who always delivers on her commitments.” July 23, 2007 Glenda Brown, Consultant/Director, Partnerships and Alliances, Association of Executive Seach Consultants “Sheila is extremely responsive, diligent and a great listener. Her focus is sharp and she's able to direct her team/resources at the right point. Her team will be an asset to any HR building effort, be it recruiting for a new operation or augmenting an existing staff.” June 26, 2006 Anindya Dixit, Exec. Vice President, MMatrix, Client” “I have known Sheila Greco for close to 10 years and have worked directly with her and her associates on several projects to include; traditional search, competitive intelligence and research/name generation. Her firm sets the standards for excellence in all of these catagories.I am delighted to be able to endorse her work.” May 27, 2005 J. James O'Malley, Sheila's client “I have engaged Sheila on a number of occasions, going all the way back to 1990. The work she has done across a broad array of subjects has always been of very high quality, on time and beyond expectations. She is a pleasure to work with.” February 19, 2007 Top qualities: Great Results, High Integrity, Creative Don Rosenkoetter, client “I've worked closely with Sheila for several years. She’s a successful entrepreneur who has built an outstanding organization and assembled a great team that provides the highest quality work to clients. The significant value she provides to clients is to quickly and accurately evaluate their needs, then very effectively partner with them to provide solutions that make their businesses better. Sheila's energy level is inspirational, and she’s one of the funniest people I've had the pleasure to meet. I highly endorse working with Sheila.” January 11, 2008 Peter Malamas, Sr. VP (Current), SGA ExecutiveTracker Researcher's Delight …; Added by Dave Mendoza at 2:03am on December 15, 2008

Blog Post: Employee Perks & Benefits: 20 Ideas, Types, & Examples: In today’s candidate-driven market, employee benefits and perks can be the difference between attracting and retaining top-performing talent and losing them to the competition. So you’re probably…; Added by Phil Strazzulla at 2:33am on October 21, 2022

Topic: Onrec and RecruitingBlogs Partner for the Onrec-RecruitingBlogs.com Awards: ve partnered to present the Onrec-RecruitingBlogs.com Awards. These Prestigious Recruiting Awards will be presented at the Onrec Expo 2010, taking place September 14-16, 2010 in Chicago IL at the Donald E. Stephens Convention Center, and they are currently seeking nominations. The purpose of the Annual Awards is for all of us to recognize and reflect on the global recruitment community’s challenges and achievements. The awards nominations will be evaluated by recruiting industry experts and practitioners – the readers of RecruitingTrends.com and RecruitingBlogs.com. This year awards will be given in the following categories: · Best Candidate Experience · Innovation in Recruitment · Most-effective Recruitment Campaign · Best Social Networking Recruitment Effort · Recruitment Personality of the Year · Best College Recruiting Program · Best Corporate Careers Website · Best Inclusion Recruiting Program · Best Military Recruiting Program · Best Employee Referral Program · Best Employer Brand Are you ready to showcase your recruiting efforts and share your success? Submit your story and give yourself, your team and your organization a chance to shine at the Onrec Expo on September 14-16th, 2010. Nominations and submissions are open to all corporate recruitment departments, recruitment advertising/creative agencies on behalf of clients operating in any industry sector, private or public. The campaign must have been developed and executed between June 2009 and June 2010. All submissions are due August 13, 2010 12 Midnight EDT. To Get Started Click Here: http://www.recruitingblogs.com/page/award-nomination For more information about the awards program click here: http://www.onrec.com/conferenceusa/pages/awards To nominate yourself or others, click here: http://www.recruitingblogs.com/page/award-nomination About onrec Expo: onrec Expo is Onrec.com’s annual international recruitment conference featuring a wide range of over 25 industry specific topics from more than 40 of the top thought leaders and industry experts - and with the 2009 acquisition of Kennedy Information's Recruiting Conference and RecruitingTrends.com, onrec Expo has effectively become the must attend recruitment conference of the year. For more information on the Onrec Expo 2010 go here: www.therecruitingconference.com Start onrec Expo 2010 by joining our great line-up of leading experts on online sourcing. Expand your understanding of the proven tools, techniques, and strategies to deepen your talent pool and optimize your sourcing channels, by attending the preconference Sourcing Summit:http://www.Onrec.com/conferenceusa/pages/sourcing_summit1 For more information on all of the speakers participating at this event visit:http://www.Onrec.com/conferenceusa/pages/speakers For more information on the Onrec.com Online Recruitment Conference & Expo 2010, contact Anna Brekka atanna@Onrec.com or go to www.Onrec.com/conferenceusa Exhibitors and sponsors include: ZoomInfo, GreenJobInterview.com, Monster Worldwide, HRmarketer, Human Resource Management Center (HRMC), Impact Achievement Group, AfterCollege, Q4B Inc., Mankuta Gallagher, Maximus Workforce Solutions, Conrep, Talent Technology, Glassdoor.com, Bond Talent, Beyond, Qualigence, AIRS The RightThing, AccuSearch Inc., Broadlook Technologies, CollegeRecruiter.com, KellyOCG, MBA Focus, VetJobs, Dice Inc., Alumwire, Dillistone Systems Inc., Simply Hired, Jigsaw, Madgex, Reserved, disABLEDperson Inc., Futurestep / The Newman Group, Shaker Recruitment Advertising & Communications, ChicagoJobs, Human Capital Institute (HCI), The Value of a Veteran, Sheila Greco Associates, Ivy Exec, Wanted Technologies, Career Corner Digital, FINS, Illinois Recruiters Association, TweetaJob, Bounty Jobs, and SHRM.…; Added by RD Whitney at 2:02pm on August 17, 2010

Topic: Talent Talk Cafe Transcript - What is Community - June 10/08: an - welcome! 3:03pm John Little First time to the Talent Talk Cafe 3:03pm Susan Burns Hi John - welcome! 3:04pm Susan Kang Nam first time for me as well~~ 3:04pm Chet Volpe community... a group with common interest. 3:04pm Susan Burns Hi Chet - thanks for the comment 3:04pm Angelia Floyd I'm hoping that this topic will give me more insight...but I would also agree with Chet. That's my general thought about it 3:05pm Susan Burns In addition to a common interest what else helps define a community 3:05pm Susan Burns And - what do you think people want/expect/desire from being part of the community? 3:05pm Angelia Floyd I think they want to feel part of the group 3:06pm John Little to gain wisdom and knowledge from like minded individuals 3:06pm Chet Volpe looking for mutual support and some benefit from belonging to the group. 3:06pm Susan Burns These are great comments - feeling a part of something, gaining knowledge, mutual support... 3:07pm Ryan Leary Hello 3:07pm Maren Hogan Well I think that "intimacy" needs to be part of community, yes at different levels and times but it is important 3:07pm Rayanne copmmunity: those with different expereinces and knowledge coming together for a common good 3:07pm Slouch I remember speaking to John sumser once and he told me that a successful community is one where the members and thpse participating somehow can say or feel that they get back more than what they put into it 3:07pm Susan Burns Hi Maren! Can you say more about intimacy 3:07pm Rayanne *community Maren Hogan mutual support is key though, you have to give as well as recieve 3:07pm Susan Burns Hi Rayanne! - So diverse ideas and thoughts? 3:07pm Susan Burns Great comments about sharing - giving/receiving - I like to think of it as a value exchange - contribute to get something back 3:08pm Rayanne yes, and touching on what Jason said, "giving back" 3:08pm Maren Hogan shoot. I am trying to but my comp is having issues, lemme run to the PC 3:09pm Susan Burns So, in the broader conversation about social networking sites and recruiting - what could make a difference then with how we've talked about community 3:09pm Rayanne "coming together is a beginning..: 3:09pm Susan Burns and what companies could do with their strategy? 3:09pm Susan Burns Rayanne - can you say more about "coming together"? 3:10pm Rayanne It was a quote by Henry Ford 3:10pm Rayanne "..Staying together is progress.. 3:10pm Maren Hogan Community has to be intentional. If you have a billion LI connects but no relationships to back those up, that is not community 3:11pm Rayanne working together success 3:11pm MN Headhunter I think recruiters forget that social networking sites are just that, social. That it is about creating and furthering relationships. 3:11pm Maren Hogan Investing in those you can and building up some while learning from others can be practiced easily in companies if they implement a mentoring program that does not suck 3:11pm MN Headhunter Do that first, then see if someone is interested in a job 3:11pm Susan Burns Rayanne - so before you can move to process/results its important to come together and "be"...talk...share? 3:12pm Jeff Ingman Newbee here... to me the value of community is a way to get help from others facing the same issues. 3:12pm Susan Burns Hi Paul! Hi Jeff 3:12pm MN Headhunter (sorry to be late)\ 3:12pm Rayanne recognizing that each of us comes from a different place with a different perspective 3:12pm Susan Kang Nam I would have to say be able to understand each other for that common goal in mind...having a developing a relationship 3:12pm Susan Burns Paul - glad your here! 3:12pm Susan Burns So respect is also part of community 3:13pm MN Headhunter absolutely 3:13pm Rayanne "being" is extremely important in order for that openess to take place 3:13pm Susan Kang Nam definitely - respect goes a long way.. 3:13pm Susan Burns I've been re-reading the Cluetrain Manifesto and there is great content about online connections - conversation - marketplace 3:14pm Rayanne I think of it like a web - together we build soemthing strong and inclusive 3:14pm Slouch Susan, what do you think is working these days with recruiting and using social networks 3:14pm Rayanne apart we just build walls 3:14pm Susan Burns Jason - I've seen very few examples of success and whats working partly becuz companies are trying to dive in and extract value immediately w/out engagin in the community 3:15pm Rayanne that is never successful - 3:15pm Rayanne you have to come together first 3:15pm Maren Hogan Well I'm not Susan but I think the first question directly impacts the second. When you enter a comm like a bull in a china shop and start posting jobs and hitting people with what are, in essence, ads, they disengage 3:15pm Susan Burns Where they are engaging they are getting results - Twitter is producing hires but via the biz leads versus recruiters 3:15pm MN Headhunter Jason, here is my example. In 1000 tweets on Twitter I have asked 1 time about help filling a job. 3:16pm Chet Volpe anyone still there? anyone have any comments or experience with starting a group on one of the socia networks around having your motives questioned. 3:16pm MN Headhunter But durung that time I have had 8 requests to lend some help. 3:16pm Susan Burns Chet - I think your motives are questioned when you take the "bull" approach Maren describes. Its a dance at first and you need to play and have fun - then results will arise 3:17pm Maren Hogan Chet, I think when you follow some of the above guidelines, that tends to happen less and less. When you can give before taking and provide real value to your community, people will eventually come to you. 3:17pm MN Headhunter Someone once used the analogy of being at a party. Guy shows up, passes out his real estate business card. Hits everyone up for leads. 3:17pm MN Headhunter You do not want to be that guy 3:17pm Maren Hogan Reason? You are there and it is obvious you care. Does that sound like a Hallmark card? 3:17pm Maren Hogan or girl 3:17pm Rayanne Just give back more than you take and no one will question.. 3:17pm Slouch i don;t even want to be at that party Rayanne my mom used to say, "keep the camping site cleaner than you found it..." that applies here as well 3:18pm Susan Burns When you enter a community and immediately want to extract value without contributing the community either doesn't respond or responds negatively. It can be detrimental to the brand 3:18pm MN Headhunter But the analogy goes for every situation. If you go to a party, recruiting event, or start a web site it cannot be about what you want but what you can offer 3:18pm Jeff Ingman So give a few examples of how to give to this community? 3:19pm MN Headhunter offer advice, offer to connect people, offer links to knowledgable people\ 3:19pm Rayanne share expereiences, 3:19pm Slouch I think that with Ning and the ability to set up a provate network, the ability to create an unbelievable recruiting tools exists 3:19pm MN Headhunter promote others events, expertise 3:19pm Slouch private 3:19pm Rayanne be light-hearted..., this is not an easy job 3:19pm Susan Burns Community is taking a perspective that we are all connected at a deeper level. By listening to the community you also learn more about what they want Slouch Hey jeff, are you referring to RecruitingBlogs.com? 3:20pm Susan Kang Nam I am fairly new to all this.. and I think listening. is very important so far.. to reach out and to see what the "needs" are.. and how to give back... This is my perspective so far.. 3:21pm Jeff Ingman Yes 3:21pm Susan Burns Also, looking at connection as being fun, an experiment, a global marketplace - often the community will begin to share what they want more of or less of - RB.com is a great example 3:21pm Rayanne listening is key 3:21pm Rayanne imperative, even 3:21pm MN Headhunter that and we all have had at some point in our careersm the same questions, issues, etc and at some point someone helped us it is our turn to help back 3:21pm Susan Kang Nam definitely.. 3:21pm Susan Burns listening and giving back - very key in the beginning but also to grow and retain community 3:22pm Maren Hogan In life, and business, there is an excellent rule to follow: have one person you are mentoring (passing along knowledge, building up) 3:22pm Maren Hogan one person that you are on the same level with, so you can bounce ideas off each other, iron sharpens iron 3:23pm MN Headhunter but doing this takes time and most do not want to invest. they want to do a withdrawal without doing a deposit 3:23pm Susan Burns This is a great discussion - wonderful comments - thanks! 3:23pm Maren Hogan and a third that is your mentor, they hold you accountable and teach you what they've learned 3:23pm Slouch i just typed a ton of ideas and it never made it Jeff. I'll wait maybe there is a delay and I;ll retype it 3:23pm MN Headhunter (happened to me too) Rayanne happened to me too 3:24pm Susan Burns Time is a key factor - so how do we do all of this for recruiting? Is small, targeted better than firehose 3:24pm Rayanne I agree with Maren 3:24pm MN Headhunter Maren, intersting that I have been doing that without knowing I was doing that 3:24pm Jeff Ingman I'm new to this site. Where is the best place to go on the site to learn and contribute to the community? 3:24pm Susan Burns and yes - had the same thing with the chat black hole 3:24pm Rayanne right on the home page is a great place to start Jeff 3:24pm Slouch Jeff, you can read, and contribute ideas and perspectives, refer people to the site you think will add value and keep the site interesting 3:24pm Susan Burns jeff - this is a great starting point. you can also visit the forum - write/contribute or blog content 3:24pm Slouch you can submit videos 3:24pm MN Headhunter Jeff, start a blog post on your page or create a discussion forum. 3:25pm Rayanne and ideas 3:25pm John Little not to go all sales 101 but listening is the MOST important part of being a successful salesperson 3:25pm Slouch take me up on offers I make for free tickets to conferences. I give away a lot of them, 3:25pm MN Headhunter John, AMEN 3:25pm Susan Burns Jeff - great as well that your interested and asking!! 3:25pm Maren Hogan it's all good, some of us NEED sales 101 3:25pm MN Headhunter I always suggest "lurking" for a period of time. Get to know the "players", get to know the culture of the group before jumping in 3:25pm Rayanne sometimes we worry so much about what we will say next that we stop listening 3:26pm Slouch this idea for talent talk was susans and now she has the floor. If you ever have ideas about how you can add something here, let me know 3:26pm Susan Burns Just read that ameriprise is giving training to their brokers on compassion - revenue went up and stress went down 3:26pm Susan Kang Nam I agree with Rayanne on that.. 3:26pm Jeff Ingman I know about lurking but it can get boring if you don't jump in... even if you aren't up to speed 3:26pm Maren Hogan that is so cool. whose brainchild was that one? 3:26pm Rayanne that is a great idea 3:26pm Susan Burns Paul - definitely - observe and then immerse! 3:26pm Maren Hogan Oh nuts, I think I did it backward. Oh well! 3:27pm Chet Volpe In my experience using linkedin for networking and recruiting, I always approach folks from the networking prespective and if they are interested in the position I am trying to fill, that is good. not sure how to get started on some of the others like 3:27pm Rayanne it all goes back to that darn "golden rule" 3:27pm MN Headhunter Jeff, it's a fine line. Some folks jump in like a cannon ball. Some try the water with the ote 3:27pm Susan Burns Maren/Rayanne are u asking about the ameriprise training? 3:27pm MN Headhunter toe 3:27pm Chet Volpe myspace or face book 3:27pm Maren Hogan I am asking about ameriprise training 3:27pm Rayanne yup 3:27pm Susan Burns chet - depends - big diff in demographics between the two and ms is shedding members 3:27pm MN Headhunter Chet, do a search on MySpace. People sign up for diffeent things like friend, dating, relationships, and networking 3:28pm Susan Burns maren/rayen - no link but was in Ode magazine. Its on my list to write about - very cool and measurable outcomes 3:28pm MN Headhunter If they say networking, that is for me an open invitation to introduce myself. But offering something they might want 3:28pm Susan Burns oops- sorry Rayanne - typing to fast and missed a few letters 3:29pm MN Headhunter like an upcoming tech event, salary information, news link 3:29pm Maren Hogan Ode? Is new to me. Will look up 3:29pm Rayanne you can call me Ray 3:29pm Susan Burns RE community - I'm at a university recruit conference and we just had a panel discusion - they are totally turned off by recruiters who dive in and reach out to recruit 3:29pm Susan Burns they see as separate space between personal and professional 3:30pm MN Headhunter nothing worse than seeing that o Facebook, very annoying. 3:30pm MN Headhunter If one offers information and becomes trusted, people will reach out to you 3:30pm Susan Burns looking at fan sites - check out victoria's secret piink (esp u Paul) as an alternative to direct outreach 3:30pm MN Headhunter uhh, I might look elsewhere on the site 3:31pm Susan Burns Paul - YES TRUST is really important - how do you build it online? 3:31pm Slouch are they hiring? 3:31pm Rayanne There is a line between pro / personal but that is where I have found my greatest successes 3:31pm Rayanne when I connect with candidates and clients personally 3:31pm Rayanne are you looking slouch? 3:31pm Slouch lol 3:31pm MN Headhunter we both are 3:31pm Slouch not today 3:31pm Susan Burns Rayanne - how are you crossing over from professional to personal? 3:31pm MN Headhunter there I mean 3:31pm Rayanne in my very forst conversation 3:32pm Rayanne first 3:32pm Rayanne be it a common interst, location...etc. 3:32pm Susan Burns Jason and Paul are distracted now ;-) 3:32pm Slouch im back. im sorry 3:32pm Maren Hogan I know how do we always talk about beer and women?? 3:32pm Susan Kang Nam lol 3:32pm MN Headhunter I go back to the Twitter idea. 1000 tweets, 1 job mentioned. Just be yourself, be a little forward, see what other people are talking about, make a connection 3:32pm Susan Burns so Rayanne - your nurturing the relationship and moving the line to overlap btwn prof and personal 3:33pm Rayanne taking it past a cold call 3:33pm MN Headhunter It's about relationshsips. Maybe that is why for some this does not work. they want the results now. 3:33pm Rayanne I never think of it as a cold call 3:33pm Susan Kang Nam I think also it's about timing...as well.. 3:33pm Rayanne timing is everything-- which is why I keep calling 3:34pm Rayanne the next one might be the right time 3:34pm Slouch that is exactly right 3:34pm Susan Burns susan - that also implies understanding, patience and investing in someone - yyes? 3:34pm Slouch how many time you call someone and they are no longer at the company and you look at your notes and they said, very happy right now, call me back in 6 months 3:35pm Susan Kang Nam YES! 3:35pm Dennis Smith I agree with Paul about the rel'ships...I don't find many that are disagreeable, even if we've not yet developed a "meaningful" rel'ship 3:35pm Slouch that is a real big lesson the first time it happens 3:35pm Rayanne often, Jason 3:35pm MN Headhunter As a side note, I have never looked at Twitter as a recruiting tool but a relationship tool. People know what I do and to tie in to Rayanne that when they are ready they will tell me 3:35pm Rayanne yep 3:35pm Dennis Smith Which is the same way I've viewed FBook 3:35pm Jeff Ingman techinical observation... the print in this chat is small for us with weak peepers. Who to ask to make it bigger 3:35pm MN Headhunter I use my ATS for that, Jason. I always ask to call back in 90 or 180 days. And then I do. 3:36pm Jeff Ingman i have expanded with IE but this distorts stuff a bit 3:36pm Rayanne That's good Paul 3:36pm Susan Burns paul - great comment re Twitter - & the beauty of it is that by building connecttions and sharing it evolves to return value 3:36pm Rayanne follow up and follow through leads to a strong reputation 3:36pm Slouch Jeff, I don;t think I can fix it now. I will check on it after. Thanks 3:37pm Susan Kang Nam I haven't explored Twitter yet.. but now I will.. thanks for that 3:37pm Rayanne ho dennis... 3:37pm Susan Burns I learn something on twitter every day and feel compelled to give back - which is also why i'm more patient w/ their technical issues and not jumping to plurk 3:37pm MN Headhunter And in the mean time I suggest they look at my blog, or add to my newsletter email list, or see if they or someone they know are interested in helping a local non profit who needs tech volunteers 3:37pm Rayanne hi, i mean.. geez 3:37pm Jeff Ingman did not expect immediate fix 3:37pm Slouch thanks 3:37pm Dennis Smith question for Paul...are you connected to hundreds of people on twitter or just those that you think would be important with regard to long-term value 3:37pm Susan Burns paul - that adding value as well - you put a lot into your blog that gives a lot to people 3:37pm Susan Burns hey Dennis - welcome! 3:37pm Dennis Smith thanks Susan! 3:37pm Dennis Smith late - sorry 3:38pm MN Headhunter I was shocked whenI went to local tech event, wearing a blue shirt, similar to tone on my Twitter profile, and people walk up and say "hey" 3:38pm NMarie I like the email list idea...although it is not "One-on-One" it keeps in contact... 3:38pm Rayanne better late then never 3:38pm Slouch Dennis. great video you made and I love the song 3:38pm Rayanne me too! 3:38pm Maren Hogan I think twitter has made me way recognizable to people. Had four people at Kennedy intro themselves 3:38pm Dennis Smith well, knew you would bro....got the rush kinship thing going 3:38pm Susan Burns Paul - that also brings up the importance of another dimension - moving between the online and offline worlds 3:38pm Rayanne aww, yes, kinship..... 3:38pm MN Headhunter Dennis, Twitter, it changes. who I follow and seem to follow me is split 3:39pm Dennis Smith gotcha 3:39pm MN Headhunter 1/3 local tech folks,. 1/3 recruiter folks, 1/3 bloggers 3:39pm Maren Hogan I think it's important to reach out whenever possible, F2F, phone, card etc. 3:39pm Susan Burns Is blending online/offline an effective approach to recruitment as well? 3:39pm MN Headhunter It has to be 3:39pm Rayanne pphone 3:39pm MN Headhunter I spend about 1/3 of my time doing the social stuff the rest is old school phone and enmail 3:40pm Maren Hogan if you use only online tools, your phone muscles goe dead. . . 3:40pm Susan Burns has anyone else seen examples of doing this really well - social - community? 3:40pm Maren Hogan um that's the british spelling of "go" 3:40pm Rayanne true, Maren 3:40pm Rayanne ummm..., REALLY connecting a group? 3:40pm Maren Hogan Heck yeah! RBC and my twitterpeeps 3:40pm Rayanne RBC 3:40pm Maren Hogan Or are you asking for corp stuff? 3:41pm Rayanne definitely 3:41pm NMarie It also depends on industry you work in... Healthcare requires more emailing and phone! 3:41pm Rayanne healthcare requires patience 3:41pm Susan Burns absolutely - RBC!! 3:41pm Rayanne and tenacity 3:41pm Susan Burns yes - what about for corporate recruitment or even third party 3:41pm Susan Burns Hi NMarie - can you share more about that 3:42pm MN Headhunter I am sitting on the company name for the moment, but a Minnesota $5B is redoing their corporate web site to add career pages specifically for sales, tech, and marketing folks. Set up a Twitter account for jobs, and added RSS feeds too 3:42pm Rayanne when I worked in-house- we had a rule: no stopping and talking in the halls. 3:42pm Maren Hogan it's fascinating actually, because I have been invited to eerily similar groups and occassionally joined but it's the intentional leadership here that engages people and makes each member feel valued rather than as a connection commodity 3:42pm Slouch If I were still recruiting now, I would take the top 300 candidates I can name and build out a provate ning group for them and then start singing and dancing 3:42pm Slouch the placements will absolutely follow 3:42pm MN Headhunter Best Buy also does some of this with more rollig out this year 3:42pm NMarie Yes, because of the Nurses I am recruiting, my experience is they enjoy seeing things in writing... 3:42pm Dennis Smith They (BB) is getting "it" ....just like the other company you mentioned. 3:43pm MN Headhunter Jason, doing that here too for the tech community. My late summe project 3:43pm Susan Kang Nam I had similar experience with recruiting for researchers at a University...setting. 3:43pm Susan Kang Nam the like to see more writing... 3:43pm MN Headhunter But they are the onkly 2 3:43pm Dennis Smith This is very standard communication protocol for many in the X Gen,...... 3:43pm MN Headhunter 220 recruiters at our last event, 7 using RSS feeds 3:43pm Dennis Smith that would be "are" not "is: 3:44pm Dennis Smith Paul - what's that number compare to from one year ago? 3:44pm Susan Burns NMarie - do they participate in communities and networks? 3:44pm MN Headhunter I am not trying to be snob but if relying on job boards to find people, shut the hell up about a War For Talent 3:44pm Rayanne True MN Headhunter 3 if I remember right 3:44pm Dennis Smith Amen, brother P 3:45pm MN Headhunter 3 if I remember right 3:45pm Susan Burns Paul - i would say the same about university recruitment 3:45pm Maren Hogan Sometimes when I mentioned customized jobsites or rss feeds people don't even know what I am talking about 3:45pm NMarie Memberships to RN Associations depending on state and pub magazine...some websites are trying 3:45pm Dennis Smith Wow....the times are a changin 3:45pm Maren Hogan they say" but we have a jobs page". sigh 3:45pm Rayanne good recrutiers don't wait for candidates to come to them 3:45pm Rayanne they go get 'em 3:45pm NMarie to capture more social networking... still in the learning phase! Susan Burns seems like healthcare could create a very cool community around learning, sharing, helping, ..... 3:46pm Susan Kang Nam learning phase as well... 3:46pm Maren Hogan the thing that strikes me about socnets community etc, is the power of the individual can sometimes eclipse the power of the corp presence and in effect be a "beard" for a lame duck employer 3:46pm Maren Hogan not that there's anything wrong with that. . . 3:46pm MN Headhunter To use another analogy, if you hunt all day (job boards) and never farm (develop relationships) if the hunted move away, get smaller, or are less of them you are screwed. 3:46pm Rayanne Having spent five years in H/C recruitment, I firnly believe an online community would eb extremely beneficial 3:47pm Susan Burns maren - absolutely - the community owns the brand! if companies don't play they lose complete control. 3:47pm Susan Burns Rayanne - isn't beeker targeting healthcare? NMarie Yes, Susan there is a window of opportunity... for all healthcare recruiters..thus - I'm IN! 3:48pm Slouch Beaker is targeting life sciences 3:48pm Rayanne I think so. 3:48pm Susan Burns NMarie - I hope you'll continue to share your progres with us 3:48pm Rayanne Life Sciences is to broad 3:48pm Rayanne that's like targeting Human Resources to catch the recrutiers 3:48pm NMarie Thanks to venues like this...we each listen and learn... Gotz to go! Take care Y'ALL! 3:49pm Susan Burns Thanks for the FABULOUS discussion everyone. I need to logoff and go back to the conference. presenting in a few 3:49pm Slouch says the online community for the life sciences industry 3:49pm Rayanne Thanks Susan and everyone else... 3:49pm Susan Burns Jason - thanks for creating an archive of today's chat - can't wait to read through it agai! 3:49pm Susan Kang Nam Thanks Susan and everyone. 3:49pm Chet Volpe thanks all... 3:49pm Susan Burns Everyone - please let me know if there's a topci idea for the future? 3:50pm Slouch Thanks susan. I have a copy of the text. ill post it soon 3:50pm Susan Burns oops that was topic - adios!! 3:50pm…; Added by Slouch at 4:04pm on June 10, 2008

Topic: Meet Mark Berger, Sourcing Guru, Adjunct Faculty at JobMachine: Invite Mark! An $800 fee in 1979 bought a lifetime of confidence to share with others .... Meet our friend and fellow RecruitingBlogs.com enthusiast, Mark E. Berger. Since 1979 he has been a driving force within the staffing community and his accomplishments have been widely recognized. "Mark has been one of my longest standing heroes and influencers in the business of sourcing. His quiet and humble demeanor exudes an unmatched confidence, while at the same time makes him extremely approachable. From when we first virtually “met” before the turn of the millennium, I have remained a loyal and devoted fan of his work. I can offer no stronger endorsement than the fact that I trust him completely and strive to find more ways in which we can do business together regularly.” December 31, 2007" Shally Steckerl, Chief CyberSleuth & Founder, JobMachine, Inc, (JobMachine.net) I should preface my featured article by letting our audience know that Mark and I are fellow travelers within the sourcing community and that we share mutual admiration of our colleagues Shally Steckerl and Glenn Gutmacher. That said, Mark established himself long ago and independently with his SwatRecriting Techniques - so good that it caught the eye of JobMachine and has since joined us as an Adjunct Faculty member since September 2008. In his role as Adjunct Faculty, Mark conducts online workshops for Swat Recruiting and JobMachine customers, covering many of the topics in the JobMachine curriculum. His specialties inclued demonstrating how to maximize searches on Google, Windows Live and LinkedIn, advanced techniques for finding resumes online, and specialized search engine syntax such as the site: command, intitle: and inurl:. Mark has been in recruiting and staffing since 1979. He is currently the proprietor of Swat Recruiting (www.swatrecruiting.com), a firm supporting the technology needs of the recruiting and staffing industry. He has been heavily involved in Internet recruiting ever since there was such a thing and has become an expert on recruiting and sourcing products and services available to the recruiting industry. Mark started utilizing the Internet for candidate sourcing back in the early 1990s by first running classified ads on the text versions or AOL and Compuserve. Then he was an early user of some of the very first online resume databases including Career Mosaic, Headhunter.net, and Online Career Center. In the latter part of the 90s Mark learned advanced techniques to source passive candidates from the Internet using the search engines, primarily utilizing Alta Vista and Northern Lights in the beginning and is now an advanced user of today's popular search engines including Google, Live, and Yahoo. Mark also has a high level of expertise in recruiter databases (ATS’s), including how these products add to the bottom line. Mark has authored the Internet Recruiting column appearing monthly in The Fordyce Letter since 1998 and is a frequent contributor to other recruiting industry publications. He is also an often requested speaker at many local, regional, and national recruiting industry events. Mark is also on the board of directors for the Mid-America Association of Personnel Services Q&A with Mark Berger Six Degrees: Tell us about your home world Mark. Mark: To date, my personal life has been fairly private. I am a simple man with simple needs and tastes that leads a fairly uncomplicated yet enjoyable life. I am lucky to have a great job that I love, get to travel fairly regularly, a wonderful family including three great school-aged kids that I am very close with. In whatever free time I do have I enjoy going to yard sales and estate sales, usually on the weekends. You just never know what treasure you will stumble on next. Six Degrees: How many years have you been in the staffing industry? Mark: I started in the early days of IT recruiting, 9/17/79. Back then it was nothing more than recruiting COBOL and Assembler programmers on IBM, Honeywell, Univac, and Burroughs “mainframes”. There was a little Fortran on DEC/PDP’s as well. How things have changed… I was at it pretty much full time for many years, close to 28 or so, until I went into recruiter technology training full time back in 2006. Six Degrees: How did you get started as a recruiter? Mark: I wish my story could be more dramatic but back in the late 1970s nobody even knew what a “recruiter” was. Most of the time people thought I worked for the military. I remember being doing some shopping one day and bumped into a friend I had worked with in a prior job. He just happened to mention I should come and interview with his boss, who was looking to hire a couple of people. I agreed and although I had no idea what I was walking into nor the impact it would have on the rest of my life, I was offered and accepted the job. After my initial 60 minute training session my boss had me make out a bunch of index cards (pre-computer/pre-database) with all the company names I could find, then started to call those companies to solicit job orders. I made my first placement in my third week…and the rest is history. Six Degrees: What single event had the most impact on your sourcing/recruiting career? Mark: Probably that first placement, back in 1979. In this new job of mine, not knowing what I was doing, I did wonder if I was cut out for the task. That first placement, I think for an $800 fee, gave me the confidence I needed to go forward and turn this job into the career that it has been for me. Do you have a mentor to whom you attribute your overall outlook on recruitment, capabilities, and/or model your career after? Mark: In my early days, I never had a mentor. I was always jealous of those recruiters who worked for the very few other recruiting companies at the time that actually had big billers on staff to learn from. The company I worked for didn’t really have anyone like that. I always used to tell people back then that the reason I knew what to do at any given time was because I had done it wrong in the past and was able to learn from my mistakes. Later in my career, I’d have to say Paul Hawkinson, long-time editor and publisher of the venerable Fordyce Letter, nurtured my early role as his Internet Recruiting columnist, starting in 1998. His early vision that an Internet column in his newsletter is only one indication of his broadminded outlook on this industry. These days, if I had to pick a mentor it would be Shally, whom I have known for many, many years. Before his name because a household word in our industry. I saw his JobMachine grow from a small, part-time endeavor to become a national influence in the recruitment/sourcing industry. Every time I listen to him speak, I learn something new. Six Degrees: Tell us about your staffing industry contributions, Mark: Mark: Currently, I am owner of Swat Recruiting (www.swatrecruiting.com). I actually started Swat many years ago but never really had the time to do what I wanted to do with it. In late 2005 I made the decision to change the focus of my career from placements to training, and have never been happier. Although I do miss the placements from time to time, I feel very fulfilled and actually love my job now. Swat is involved in all types of recruiter technology. Anything computer, Internet, software related. We try and assist recruiting organizations integrate technology into their work environment. There are so many choices out there it is overwhelming for some. Swat Recruiting offers many training sessions, mainly on sourcing passive candidates on the Internet, and most have been very well received by the recruiting community. We also work on marketing plans from time to time with recruiting industry vendors, and have a small ATS consulting practice. Six Degrees: What other companies' recruiting operations do you admire or have heard are best-practice examples? Mark: Well…I don’t know about companies, but I do have a few “heroes” I suppose. A couple I already mentioned. Paul Hawkinson, who just received a Lifetime Achievement Award at the most recent NAPS conference, has always been someone I have looked up to, and I am very privileged to have been able to get to know him in my ten-year association with him prior to his retirement. Shally Steckerl is another already mentioned. This man is a true visionary in our chosen field and one that is well-respected throughout. It is my honor and pleasure to be as closely associated with him as I am. Donato Diorio is another. This man is a tireless supporter of our industry, and now only develops some of the finest recruitment software via his Broadlook company, he is also very knowledgeable about the inner workings of our industry. I have had the pleasure of knowing him since the early days of Broadlook. Six Degrees: What recent general news story or industry trend do you feel will have an impact on your work in the future? Why? Mark: Lucky for me…the prevailing industry trend is locating passive candidate resources on the Internet, my specialty. As far as this aspect of the recruiting industry has come, I feel like in many ways we are still in its infancy. I think over the next few years networking for candidates will become more and more an accepted way to get those elusive A+ candidates as the pricey resume databases will become less influential. Six Degrees: I know you have been active on the speaking circuit over the years, Mark can you elaborate on where our colleagues can have an opportunity to see you in action? Mark: One thing I really enjoy about my career as an industry trainer is that I do get to travel from time to time for public speaking engagements. I have been to Fordyce Forum, the National Association of Personnel Services national conference, MRI, Top Echelon, and IPA regionals. I have also had the pleasure of working with these groups and others including Kennedy Information, NPA, ASA, and many state and local recruiter associations to get the word out about this technology. For many years I have been a Certified Personnel Consultant (CPC) and a Certified Internet Recruiter (CIR). I am also very proud to say I am not an Adjunct Faculty member at JobMachine.net and will be participating on a regular basis in the Webinar Series and be a regular blog contributor. Six Degrees: What is your next career goal? What do you need to do to get there? Mark: My career goals are simple. Not only to learn as much as I can about recruiter technology…to stay abreast of everything new and exciting, but to be able to teach what I learn to others, so they can make effective use of these new trends to make more hires or placements. PART II: “HOW DOES MARK DO IT?” Six Degrees: What recruitment software tools do you use in your day to day recruitment activities & do they translate effectively within all of the different countries where you recruit? Mark: In my role as the Internet Recruiting columnist for the Fordyce Letter and industry technology trainer I maintain relations with surely the vast majority of the recruiting industry vendors, ATS, Data/Resume Capture, Contact Databases, etc. People often ask me for my recommendations or favorites, and although I do have them I always encourage people to make their selection based on their own needs, not what I happen to like. Six Degrees: What tools did you first encounter early in your recruitment career? Mark: When I first started in the business back in 1979, we used index cards to sort our companies/clients and hard copy resumes for our candidates. This was way before computers, much less the Internet. This was even before fax machines as we had to make copies of resumes and actually mail them (yes, USPS…with a stamp) to our clients. We had file drawers with folders and tabs for different programming languages and/or job titles and/or hardware. Our job was made much more difficult by the fact that if a person had more than one skill, you either had to make a duplicate copy of his resume and file it in a second folder, or, more often forget that he or she was there. We had to rely a lot more on our memories that we do today. Those were the reasons I was a very early proponent of automation/computerization in the recruiting office in the 1980s, as soon as the PC came onto the market. Then in the early nineties, we tried running classified ads for programmers on the text versions of America Online and Compuserve. Snagged a few here and there. The middle nineties brought the early iterations of resume databases including Headhunter.net, Career Mosaic, Online Career Center, etc. All those have since been gobbled up by today’s big services. Then, in the latter part of the nineties, the term “passive candidate” was first coined, and we learned how to use Internet search engines, back then mainly AltaVista and NorthernLights, to search for resumes. Since then it has been a learning process and then a teaching process the last few years. Six Degrees: How do you personally expect to facilitate change within our industry, and/or at your place of work? If you started that process, outline the problem, your solutions, and the vision. Mark: The problem, if there is one, depends on the audience. If you talk about HR, this is a group of people not typically trained in sales. You can teach them all about sourcing techniques but once they have sourced a few candidates, they may be unsure as to how to make the connection, how to lure that resource into the fold. The solution here is to give that audience a simple, yet reliable way to make contact and get their foot in the door. Most big companies have this problem licked by dedicating teams of people, however, many smaller and medium sized organizations do not have the financial resources or manpower to do this. They have to be more creative. If you look at the third-party group, the problem differs a bit. This is a group that is typically highly skilled in sales, however, lack the patience and/or inclination to follow a thorough sourcing process. This needs to be taken into account when presenting to this group. They need some very easy ways to perform this task. Six Degrees: “Best practice” you are most proud of developing (now or in the past) in your recruiting career? Mark: Probably preaching a process-oriented approach to sourcing. Technique is one thing. You can get techniques from the Google help pages, but it is only when those techniques are integrated with a comprehensive, multi-pronged approach can one expect to say they have done a thorough job of sourcing their next applicant. So many I talk to run one string in one search engine, grab a few resources and call it a day. Little do they know how much they are leaving on the table for those more thorough competitors. Six Degrees: Considering all of the frustrations you have experienced in your career as a recruiter, -- what inspires you as you continue in your career? Mark: One thing that helps is to try hard not to become frustrated. What goes up goes down but conversely, what goes down goes up. There are always good times and bad times in any business. Ride the wave either way it goes and be in it for the long haul. Six Degrees: What one thing do you ideally hope to accomplish in 2009? Mark: Next year, one of my professional goals is for my training to become more appealing to an international audience. I have had a couple classes to Australians, Asians, and the English. I want to do more of that. I also want to expand my training to include more of the network available to recruiters. There are so many now it is hard for one to know the good from the great. Six Degrees: Anything you want to plug? Mark: Check the JobMachine.net calendar regularly for my webinars. Better yet, sign up to be on the mailing list so you won’t miss the announcements. Six Degrees: How Are You Going To Change The Recruitment Industry? Mark: Simple…learn more…teach more. Listen to Mark in action this Thursday: Free Webinar, Register HERE for "Turbocharged Passive Candidate Sourcing: Best of Telephone, Google & Online Database Research Techniques" with Co-Presenter, Sheila Greco RECOMMENDATIONS “I highly recommend anyone to work with Mark. I've trained with him a couple times. He had a wonderful rapport with trainees at all levels. He is always very responsive to questions, feedback, or simple explanations to my issues. His ability to connect with superiors, clients, vendors, and subordinates is what sets Mark apart from other trainers; he had the balance of truly listening and then approaching issues with candid yet insightful knowledge. Mark has excellent written and verbal communication skills, is extremely organized, reliable and a whiz with any sourcing technology. I have emailed him questions and despite her busy schedule he gets back to me immediately and always with a very positive attitude. I recommend Mark without reservation."” May 27, 2008 Teresa Bustamante PHR, CPC, Research Analyst, Avery Dennison “Mark's down-to-earth writing and seminar teaching style is easy to follow and his strategies are simple to execute. Mark really cares about helping his colleagues and client/students become more efficient and more effective recruiters.” November 25, 2008 Top qualities: Expert, Good Value, High Integrity Ronald Siegel “I had the good fortune of attending Mark's Linked-In webinar. Up until this point, I hadn't done much with Linked-In. However, Mark taught many options one could investigate to help in sourcing passive candidates. While I'm just starting out using Linked-In, I'm hopeful that it will be a big help in my building a solid network & provide another alternative to traditional sourcing.” November 3, 2008 Michael Klass, Search Consultant, Joan Leslie Search Group was with another company when working with Mark E. at Swat Recruiting “I have taken 2 courses from Mark and look forward to taking more. He knows his stuff and is a great teacher.” October 30, 2008 Top qualities: Great Results, Expert, Good Value Bill Zajac PE hired Mark E. as a Business Consultant in 2008, and hired Mark E. more than once “Mark is truly an expert in the area of recruiting technology analysis. He breaks down the process to even the most minute detail, and is quick to understand the impact technology has on the recruiting process. While I may not always agree with what Mark has to say, I certainly respect his viewpoint, and it makes for great conversation. Thanks for your commitment to our industry, Mark.” August 19, 2008 Mike Tischer, Channel Manager and Sr. Sales Representative, Broadlook Technologies was with another company when working with Mark E. at Swat Recruiting “I have worked with Mark on a number of Kennedy Information sponsored seminars. He is a joy to work with because he is a true professional who updates his content on a regular basis and has a great ability to reach his audience. Post report analysis prove that he is popular talent. I look forward to working with Mark in the future.” August 15, 2008 Hillary Kyle Holian, Associate Producer, Kennedy Information, Career Management Alliance, IOMA “I have had the pleasure of knowing and working with Mark Berger for several years. Mr. Berger is a top notch recruiter and an expert in the application of technology to the recruitment process. He provides a much needed resource to the staffing and recruiting industries through his training programs and leadership. Mark is also a tireless supporter and board member of the Mid America Association of Personnel and Staffing Services. His input and insights have had a tremendous impact on both that organization but also on the many members of that organization.” June 18, 2008 Roger Aistrup, General Manager, Allan James Associates LLC “I've taken 2 classes from Mark and find his work to be very meaningful and thorough on the subject. He not only has a pleasant manner, you can tell he enjoys what he does. He is extremely knowledgeable and detailed in his presentations and materials. I highly recommend his classes!” March 21, 2008.. Top qualities: Expert, Good Value, Creative Marney Reed “WAPS invited Mark Berger to speak to our local membership on February 20th 2008. Mark came prepared to engage our membership on finding passive candidates on the internet. WAPS emphatically endorses Mark Berger for any seminars or webinars in your area. Mark knows his subject very well and the content of his presentations enabled our members to take several ideas and suggestions back to our desk. Mark is very patient and was willing to answer any question our membership had. Also, Mark is very much open to continue answering questions if our members are struggling with one of his techniques. WAPS is happy to endorse Mark Berger for your passive candidate recruiting needs on the internet. February 21, 2008, Terry Rohde, CPC, Engineering Recruiter, DES LLC “From Day 1, Mark has demonstrated his tremendous knowledge of the universe in which he works --- the recruiting and sourcing world. His experience and keen assessment capabilities make him one of the best sources for guidance, especially when it comes to the myriad of tools and methods available on the market today. He is a true professional, and a pleasure to work with!” February 11, 2008 Anne Scofield, Vice President, Business Development, SGA “Mark E. Berger has a very influential and charismatic personality and his online seminars have been a great help for me to do things better that I do every day. I am very impressed with his abilities and grasp of the subject within his domain and I would strongly recommend Mark E. Berger to everyone.” January 11, 2008 Asif Akhtar Nizami, Technical Recruiter, FSD Solutions “Mark has written several articles on my blog (jimstroud.com) and worked with me on multiple projects. I respect his expertise in online recruiting and appreciate the value he brings to the industry.” January 11, 2008 Top qualities: Personable, Expert, Good Value Jim Stroud is a Social Media Development Manager “I have had the pleasure of working with Mark on numerous occasions. He has a comprehensive understanding of the keys to successful recruiting. Mark's clients clearly benefit from his experience and knowledge of the recruiting industry. I enjoy working with the clients he refers because they are focused, informed, and have a clear understanding of why technology is critical to their success.” November 13, 2007 Tammy Wirths, Account Executive, Sendouts was with another company when working with Mark E. at Swat Recruiting “I was introduced to Mark through a management seminar that our owner went to. He showed us all ways to gain access to information that is otherwise not for public eyes-- invaluable in our business! I think it is wonderful that he shares his technical knowledge with those of us who are less savvy in those areas.” November 13, 2007 Denise Gabbard, Search Consultant, GRN Brookpark was with another company when working with Mark E. at Swat Recruiting “In the volatile recruiting software industry, many customers are confused by all the choices & need help to assess their requirements and understand vendor options in a crowded market. I refer people who need assistance to Mark with confidence that he can provide unbiased, professional, and valuable guidance throughout the software evaluation process.” September 21, 2007 Sylvia Dahlby, Chief Executive Instigator, SmartSearch Online “Mark is a consumate professional who is a very knowledgable recruiter, honest and forthright. Then as an owner of Berger-Nowlin, you were fair to all that worked for you, supported and tried to assist the team in anyway you could. It is a natural progression that Mark is in recruiter training. All new and struggling recruiters would only benefit and improve their success by working with Mark.” June 11, 2008 Kevin Fox, Site/Project Manager, Unisys / Berger Nowlin, Inc. “Mark is a kind, capable and caring business owner and manager. I worked directly for Mark and have always respected him and his many abilities. Mark's AIRS knowledge and certification gave him some skills very few recruiters or business owners have. He has always been willing to mentor/train others to be more productive and to lead by example. I would gladly work for Mark again in the future.” March 5, 2008 Jane Bullington, recruiter, berger nowlin “I have known Mark for pretty close to thirty years . Mark has truly made the leap from running a desk to running a company and finally to becoming the "go to guy" for the latest web techniques. The many years Mark has spent on the desk has given him a keen insight as to what recruiters are looking for in tools to make their job mre efficient. I look forward to reading Mark's comments and opinions in the Fordyce Letter as I know they are always right on and I highly recommend attending one of Marks webinars or in person sessions .” November 2, 2008 Ron Sunshine, Owner, ron sunshine associates…; Added by Dave Mendoza at 1:10am on December 8, 2008

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Topic: Talent Talk Cafe - Chat Transcript for Community Moving to Action Part 1: e asked - What happens if you build a recruitment strategy that begins by first establishing a deliberate community focus. This week we explored moving to action and integrating social media into your recruitment strategy: Setting expectations. Building a compelling case for internal support. Anticipating community management time requirements. Evaluating and reallocating resources to establish a foundation for success. Following is the Transcript from Talent Talk Café June 24 - Making a Case to Integrate Social Media Into Your Talent Strategy Susan Burns Hi everyone! Its time for Talent Talk Cafe! 3:00pm Susan Kang Nam Hello Susan ~ I am here to learn from you and everyone! 3:00pm Slouch Hey Susan, Sharyn, Chet and The Talent Hunter 3:01pm Susan Burns Our topic today is Moving to Action to integrated social media into your recruitment strategy 3:01pm Susan Burns Hi Jaosn, Susan, Sharyn, Chet, Talent Hunter and Dave! 3:01pm The Talent Hunter Hello Susan 3:01pm Chet Volpe I'm all ears... 3:01pm Susan Burns Hey Jason - can u move the chat to center so its bigger and easier to follow 3:01pm Slouch its in the center for me 3:02pm Chet Volpe me too 3:02pm Susan Burns got it - just refreshed and its there for me too - fab! 3:03pm Slouch try refreshing your screen 3:03pm Susan Kang Nam same here.. Susan Burns So in the last couple of weeks we defined what community is and what happens if u build a talent strategy beginning with a first intention of community 3:03pm Susan Burns The main challenge now is building internal support so there are resources - mostly time, to invest in building community 3:04pm Slouch Time is what you need Susan Burns Do we want to open this up by addressing the first part around setting expectations for time - how can you get support to allocated 10 hours a week to focus on community 3:05pm Susan Burns And, what is the value in doing that 3:06pm Slouch ask with a nice smile? 3:06pm Susan Burns That's a start Jason ;-) 3:06pm Susan Burns Let me ask another question - do people feel they already have the time to invest in building communiities? 3:07pm Joshua Letourneau do you mean 10 hrs of a 40-hr week? (my corp recruiter friends pull a 40 - anything over that is not incentivized) 3:07pm Susan Burns Hi Josh! Yes, to allocate time into the regular workweek 3:08pm Joshua Letourneau hi 3:08pm Chet Volpe time is the double edged sword - if you don't invest you don't get anything back, now it's just a matter of roi... 3:08pm Susan Burns So Chet - would you see value in reallocating 10 hrs/week to build a community that would produce an ROI to you down the road? Chet Volpe yes, but I might not start with 10 hours a week, maybe build to a comfort level that leaves a good balance of getting everything else done as well. 3:10pm Slouch I think you need about 10 hours a week to make it a worthwhile place for potential candidates to come 3:10pm Susan Kang Nam Curious to know - how would you measure that time well invested = hire? would 10 hours be enough? 3:11pm Slouch that time includes thining about it as well, not just working on it 3:11pm Chet Volpe Susan, do you have an example? 3:11pm Chet Volpe site that is 3:12pm Susan Burns Susan - thats the other part of the equation: 1 - what r your expectations....how soon do you want to see roi and 2 - what type of support can u get to cover off other work 3:12pm Susan Burns Chet - what r u looking for an example of - time invested to roi? 3:12pm Scott Godbey Susan it seems to me that roi would not happen immediately. Have you found that to be the case? 3:13pm Susan Burns Scott - absolutely - that 3:13pm MN Headhunter (a little late, sorry) I think the issue is who you are. If you are a big, known company brand management is a lot easier than if you are a little dude like me in Minneapolis 3:14pm Maren Hogan It seems that community has to valuable and to be valuable most companies look at it as having to be very broad brushed 3:14pm Susan Burns i'm getting delays and missing feeds - sorry 3:14pm Ben Gotkin Hey Susan! 3:14pm Chet Volpe yes, a social network site that is working for someone that has the time invested and is showing the roi. MN Headhunter General Mills by sheer volume of who goes to their site can get a community up and running in weeks to 2 months. for me, 6 months 3:15pm Maren Hogan so if they have to be broad to be useful (current definition not mine) then it's really asking a corp to take a leap of faith 3:15pm Susan Kang Nam I think it's getting that support you will need to cover off other work maybe a challenge and to get validation for spending time to build this community first hand.. 3:15pm Slouch Hi chet, I always point to wirelessJobs.com as a targeted community built by Dennis Smith. He makes placements from it 3:16pm Joshua Letourneau the notion of ROI is (in most cases) overblown as the return can often be as qualitative as quantitative (i.e. perceptions of the "employment brand") 3:16pm Susan Burns ok i'm back - some tech problems - Hi Ben, Paul and Maren 3:16pm Maren Hogan not only the decision makers but for an internal corp presence? current employees would have to be involved as well 3:16pm Slouch I know he's happy with the effort he puts and what he gets out 3:16pm Susan Burns Susan - that's exactly it! 10 hrs is really the min to invest in moving something forward 3:17pm Joshua Letourneau example: Facebook E&Y group (grew to ~5000 in a very short amount of time) 3:17pm Maren Hogan what does up and running mean though? Is it really a community? I've never been so I am honestly asking. . . 3:17pm Maren Hogan hi susan--paul, who doesn't know about that "aw shucks lil guy from mn?" 3:18pm Slouch I think that the time is a real issue because you can;t get immediate results - Takes time. but people start noticing right away and that is important too 3:18pm Susan Burns What are some of the "value" basis ideas that would get someone internal support to invest that 10 hours/week Josh today, E&Y Careers is pushing over 15k members 3:18pm Susan Burns And, set expectations for 6 months 3:19pm MN Headhunter Hey Maren, but that's my point the time it to took me to get here and the time Josh points out for E&Y is very different. It's easier for bigger companies 3:19pm Susan Burns Josh - how long did it take them to get to 15K 3:19pm Scott Godbey Well there are immediate benefits in terms of creating brand awareness. I don't think it's wise to underestimate what that can mean to business both short and long term 3:19pm Maren Hogan easier to set up but wondering how useful the comm is there--member number cannot be the bar? 3:19pm Ben Gotkin We are preparing to launch an alumni initiative here at McGladrey, one that will have benefits beyond just recruiting 3:19pm The Talent Hunter You have to have an identifiable brand and enough traffic to organize a successful presence, right? 3:20pm Susan Burns Maren - community will build overtime through nurturing 3:20pm MN Headhunter I look at a Best Buy with their 3,000,000 resumes last year. It should take little effort to get a community started 3:20pm Ben Gotkin This will be led by recruiting, but I've had to tell the recruiters involved that this will not be about recruiting at first 3:20pm Susan Burns Talent Hunter - exactly one of the benefits of pursuing a social strategy - it can be a brand equalizer 3:20pm MN Headhunter Ben, great call Susan Burns Ben - great point on setting expectations for the recruiters as well 3:21pm Ben Gotkin It will be about building community and delivering engaging content 3:21pm Ben Gotkin Benefits for recruiting, business development, etc is a by-product 3:21pm Maren Hogan Ben have you found that people are more open to that in the current economic times? 3:21pm MN Headhunter Ben, please as you guys get into this document it if you can share 3:21pm Joshua Letourneau susan, i don't really know - i think they're into it for a year now (but they grew to 2000+ members in about 48 hours . . . yeah, 48 hours!!!) 3:21pm Susan Burns Ben - how have you allocated support to free up recruters time to engage 3:21pm Slouch its not about recruiting at first. you are correct sir Susan Kang Nam Ben - that's true.. 3:21pm Maren Hogan I've had clients want to set up employer branding, retention intiatives and internal communities that are in the midst of a hiring freeze 3:21pm Susan Burns Josh - that's a great story 3:22pm Ben Gotkin Maren - not sure, but alumni programs are pretty standard in our industry, we are a late-comer 3:22pm Joshua Letourneau jeez, talk about "first mover" advantage! 3:22pm Scott Godbey It is in a way Jason. Recruiting is about building contacts that can be utilized later down the line. It's just not the immediate gratificaiton but nothing in recruiting is. 3:22pm Susan Burns Maren - so is that for internal communities and external 3:22pm Ben Gotkin Susan - We have a central team that will help, and will get help also from Marketing and the field Maren Hogan yep--completely closed to idea about 8 mos ago 3:22pm Susan Burns Ben - how many hours/week r u investing to build/develop communities 3:23pm Maren Hogan now clamoring for it. maybe $ and resources come from a different place? Not sure 3:23pm Slouch Chet, of course it is about Recruiting just you can't expect to hire anyone right away 3:23pm Scott Godbey Ben, think it's wise to involve marketing. Having community consistent with overall brand is crucial Susan Burns Maren - retention probably gets more than recruiting 3:23pm MN Headhunter I have seen the title "Community Manager" pop up recently at a few Minnesota companies. I am hoping that means they are thinking not only about this but having it be managed properly 3:23pm Ben Gotkin The alumni program is our #1 effort right now, I'll spend a bulk of my time on this in the coming months 3:23pm Susan Burns Re community managers - Check out Jermiah Owyang's blog w/ list of roles by company Maren Hogan Kind of? It's not a community but the interface at standoutjobs.com makes it feel like one 3:25pm Ben Gotkin A link? I'll probably have a link to the blog after we go live 3:25pm Joshua Letourneau yeah, great suggestion, susan - every brand impression with candidates should include a link 3:25pm Maren Hogan so that's a semi-yes Susan for clarity 3:25pm Slouch I don;t think you need a ton of people in a talent network, you just need good candidates who understand the value of what the community brings and over time you can set up that community to foster certain community participation which ultimately=hires Susan Burns Ben - yeah a link to even drive traffic to your blog 3:25pm Jason Gorham three words for you....seo, seo seo 3:26pm Jason Gorham for the blogs 3:26pm Susan Burns Jason - and overtime that community will attract more people through conversations and there will be organic growth 3:26pm Joshua Letourneau in my eyes, the real value of the community is the OD element - imagine the pot of gold you'd be sitting in in terms of talent market intel 3:26pm Susan Burns Hi Jason G 3:26pm MN Headhunter In the few ads I run I include blog, Rss feed and Twitter addresses 3:26pm Ben Gotkin I think we see our talent networks being much stronger at the college level. We do alot of early ID efforts that will drive in traffic to our community-building efforts 3:26pm Susan Burns SEO - absolutely! Another very cost effective way to drive traffic Jason Gorham hello 3:27pm MN Headhunter Ben, outside of your industry who does this well? Who else is doing this? 3:27pm Susan Burns So, if we go back to securing internal support - do people feel they can get what they need or are there obstacles 3:27pm Jason Gorham you can get a blog indexed quicker in a search engine than a typical website 3:27pm Ben Gotkin Paul - how are you using Twitter to build community? I showed it to my boss on Friday and he wasn't sure what to make of it 3:27pm Joshua Letourneau well, to steal from my (not) girlfriend Giovani of Ning . . . the point of the community is also viral expansion 3:27pm MN Headhunter Ben, it's not a bout building a community but participating in a general conversation 3:28pm MN Headhunter for me The Talent Hunter From a corporate perspective, I think this proposal would receive a lot of static 3:28pm MN Headhunter that builds followers, name recognition, awareness 3:28pm Joshua Letourneau just twitter out every update with a tinyurl back to the community/blog/social network 3:28pm Maren Hogan I heard the other day that it is less about content now than conversation, hmmmm 3:28pm Jason Gorham Correct static 3:28pm Susan Burns Ben - Twitter is a great example of joining the conversation first, moving to community and then engaging to get hires... 3:28pm MN Headhunter Talent Hunter yes, Ben who else is doing this that you know of? 3:28pm Jason Gorham it's all about value now 3:28pm Susan Burns Also re Twitter - its a biz conversation first before a recruiting conversation - 3:29pm Jason Gorham With so many sites...social networking etc how will you provide value? 3:29pm Susan Kang Nam resistance.. The Talent Hunter Of course, a lot depends on the resources available within an organization and their level of edge-y thinking 3:29pm MN Headhunter Josh, yes but many poeple get ornary with the links only. Too self promotional, not adding valued content 3:29pm Susan Kang Nam Jason G - that's what I am curious about as well. 3:29pm Ben Gotkin Paul - don't know of many, still bleeding edge 3:29pm Susan Burns Talent Hunter and Susan - what do us anticipate as the objections Jason Gorham If you build a community...site or recruiting drive...go with one idea 3:30pm The Talent Hunter resource allocation, afterall time equals money 3:30pm Susan Burns Jason - re noise w/ sites - the opp is in finding a niche and energizing it - and giving people a voice 3:30pm Jason Gorham and with that one idea drive around that 3:30pm Chet Volpe . 3:30pm Joshua Letourneau well, if the community is for recruiting, then the 'product' (job) better be HOT - people will reject a meatball sundae like a bad kidney! 3:30pm The Talent Hunter 25% of time spent on a new project equals 25% less expected performance of core competencies\ 3:30pm Jason Gorham if it's college what makes you difference? Maybe you go green, maybe you have ipods etc 3:30pm Susan Burns Talent Hunter - what would u need to deliver re ROI to get the investment time needed Jason Gorham roi = cost per hire 3:31pm Susan Kang Nam I just have value questions about it.. at the end of the day, it's the result.. so how to show it..etc.. 3:31pm Jason Gorham or employer of choice 3:31pm Joshua Letourneau susan, maybe i'm old school, but great recruiters and talent acquisition pros will MAKE TIME to do this as opposed to trade off other things, right? 3:31pm The Talent Hunter you would need evidence that it has worked in the past, or show a documented timeframe of ROI to even be considered a viable avenue, IMO 3:31pm Susan Burns Could roi also be future - time to hire, reduced advertising costs, higher quality.... Joshua Letourneau p.s. remember that the notion of return can be qualitative as well (not just quantitative) 3:32pm Susan Kang Nam Talent Hunter - agree 3:32pm Ben Gotkin ROI probably starts with #hits on your community site, time spent on site. It is challenging to track as a source though, ask Microsoft 3:32pm Maren Hogan I agree with that! I almost got "community time" yanked but finally, two months ago, we started seeing real results. I even took a pay cut to focus in on it. 3:32pm Susan Burns Josh - I think many will but I've also seen great recruiters that are pulled in so many directions they never get a block of quality time Susan Burns Maren - how long had u been investing time before seeing it tip to a plus 3:33pm Slouch Maren, did you take a pay cut before you started seeing results or after 3:33pm Susan Kang Nam Maren - really.. hmm. 3:34pm Susan Burns Talent Hunter - Paul can give u the ROI - 6 mo to hire via blog, 10 days via Twitter, 2 months via mySpace - did i remember that Paul? 3:34pm Maren Hogan it was over six months susan, maybe 7? I was learning too. Maren Hogan Before, like four months before. They lovin me now tho! 3:34pm The Talent Hunter for his sized organization...what is size and reach 3:34pm Susan Burns 6-7 months is not bad at all - how many hours/week? 3:35pm Maren Hogan oh the four months was how long before results I took the pay cust, to clarify 3:35pm Joshua Letourneau candidates go through periods of 'progression' (cold,warm,hot, etc.) . . . so the community is a way to maintain conversation with them 3:35pm Susan Burns Talent Hunter - can I call u TH during the chat ;-) Susan Burns Paul - r u still there? 3:35pm Maren Hogan probably (does blog writing count here?) >15 3:35pm The Talent Hunter absolutely...or confuse everyone and call me Mike 3:35pm The Talent Hunter 3:35pm Slouch Josh you are right. that's key 3:36pm Ben Gotkin Josh - BINGO! Our blog and our alumni network will serve that very purpose 3:36pm Susan Burns Josh - YES!!! absolutely - community ensures people stay warm and can then be moved to hot much more quickly 3:36pm Susan Burns Thanks Mike! he Talent Hunter i believe that creating an online community is a lot easier and quite possibly more effective from a TPR standpoint than from a corporate standpoint 3:36pm Susan Kang Nam Josh - definitely 3:37pm Maren Hogan if you work contract (which do) there is also the roll-off time to consider 3:37pm Slouch not everyone is in a position to change jobs now and having a place you can stay in touch and deliver a message while letting them network is a good thing 3:37pm Susan Kang Nam TB (Mike) - TPR? sorry getting use to all this lingo.. 3:37pm Susan Burns Mike - is i was a corp recruiter today its would be one of my top 3 prioritse and would move resources to make it happen 3:37pm Slouch third party recruiter 3:37pm Joshua Letourneau sometimes a warm candidate can get hot when they read a success story - my thought on communities is that they can serve as subtle infomercials 3:37pm Susan Kang Nam I meant TH (Mike) 3:38pm Maren Hogan which is why RSS feeds WITH VALUE are awesome (part of comm, not as replacement) 3:38pm Susan Burns Oh - there were lots of typos in that last note ;-( 3:38pm Susan Kang Nam Jason - thanks 3:38pm Susan Burns Josh - yes, that and the viral aspects build a lot of momentum 3:38pm Maren Hogan We gotcha SusanB 3:38pm Joshua Letourneau every marketer i know LOVES an infomercial - it's crazy people like us telling us that we can be rich and lose a bunch of weight just like them 3:38pm Susan Kang Nam lol 3:39pm Joshua Letourneau ok, i went off on a tangent - sorry! 3:39pm Susan Burns Depending on your company's brand there is lots of value that could even extend beyond recruiting which in turn adds more value to the recruiting team 3:39pm The Talent Hunter susan-i agree that it is the wave of the future, but i also think that an Amarr Garage Doors will have much less success than a Lowe's Home Improvement 3:39pm Susan Burns Josh - maybe there's a "will it blend" for recruitment! 3:39pm The Talent Hunter 3:40pm Joshua Letourneau an infomercial probably isn't the best analogy . . . but there is something there we could use 3:40pm MN Headhunter I think the reason a TPR can do this is we do not need permsission from so many layers of mgmt. But time to build community is much less I expect for a large company 3:40pm Susan Burns Mike - depends on what Amarr Garage Doors brings to the table? The other big key - what differentiaties...what adds value...what engages...what energizes 3:41pm Maren Hogan Wow, it's almost over and we haven't talked about alcohol once. We are maturing! 3:41pm The Talent Hunter MN - agreed 100% Ben Gotkin Alot of podcasts and corporate videos are 'infomercial-like' 3:42pm Susan Burns That's the part art part science question of community - What do people want, who is talking to them, who is engaging them in conversation - listenting to them Susan Burns Also, many big companies have stubbed their toes while testing the waters - they try to PR it or marketize it and its bit back 3:44pm Joshua Letourneau the 'smaller' niche org (like Amarr) may wind up the winner here . . . perhaps not on quantity of hires, but perhaps better match or QOH.?. that would be a great case study 3:44pm Maren Hogan you know, I just really disagree with that. I think the true (forgive the namby pambyness of the word) "essence" of community has to be created by someone passionate about it MN Headhunter . 3:45pm Maren Hogan And whether it's a one man shop, or small business or large corp, the time to engage is the same there just might be less people to do it 3:45pm Susan Burns WalMart had their PR agency - Edelman - writing their blog - bad idea, esp when its not done so visibly 3:45pm Joshua Letourneau maren, good point. and i could be wrong here, but one thing i've observed about today's 'community' versus those of the late 90s' are about user empowerment 3:45pm Maren Hogan sorry this is kind of directed at Paul because I sort of feel your pain. I think you are right in that the communty stuff (website, chat function , blah, blah, print junk) is 3:46pm Ben Gotkin Walmart used a PR agency? too funny 3:46pm Joshua Letourneau giving 'them' the ability to create content, upload video, etc. (i.e. youtube.com/dunkindonuts) 3:46pm Maren Hogan easier to set up but the engagement will take the same amount of time 3:46pm Maren Hogan and I think engagement is far more a community element than the "stuff" 3:46pm Susan Burns Ben - yes - google Edelman and Wal-Mart - wasn't a pretty site. They've learned and are now letting employees blog 3:47pm MN Headhunter Yeah, I think about how much time I have put in for me and wonder if I did it for someone else what kind of footprint that could be 3:47pm Joshua Letourneau sorry, i meant today's communities are more about user empowerment than simply the creators 3:47pm Joshua Letourneau it's like handing someone a paint brush as they walk into the sistine chapel 3:47pm Susan Burns Josh - YES, and its those companies that will listen and allow people to be heard that will win 3:48pm Slouch MN, your efforts here make a huge difference 3:48pm Susan Burns Oh, I like the paint brush analogy 3:48pm Maren Hogan yeah but if there were someone else doing the "work-work" stuff and you did the comm building and socnet stuff, it would seem like less but you have to do it all so it feels like more 3:48pm MN Headhunter What I mean is, if in the beginning I was spending 15 hours or more for my little brand. What 15 hours could do for a big company. I have to think a Best Buy would have huge returns 3:48pm The Talent Hunter MN - i agree with that 3:48pm Slouch im not retracting my statement 3:48pm MN Headhunter Jason, I appreicate that. And this is an examnple of how a community should be. How it should start, evolve, content, etc The Talent Hunter they have the established brand and customer base 3:49pm Maren Hogan Of course they would, it's becoming increasingly valuable AND that's why so many people are hiring social media managers or the other thing you said earlier comm mgrs 3:49pm Joshua Letourneau paul, i agree - a huge brand isn't starting from ground zero, so 'velocity' is easier to achieve 3:49pm MN Headhunter absolutely 3:49pm Ben Gotkin Paul - You bring up an interesting point. So few large organizations have embraced this, but they would probably stand to benefit the most if done correctly. 3:49pm Susan Burns So have we made any headway in helping to create a compelling case to get time/resources and set expectations for an ROI? 3:49pm MN Headhunter I have always believed it harder to start with no reputation than it is a good/bad pone 3:49pm Maren Hogan oops gotta go, read transcript later! thanks everyone! 3:49pm Joshua Letourneau p.s. hey, there could be some major liability with the larger brands too, though 3:50pm Susan Burns Thanks Maren - great contribution as always! 3:50pm Susan Burns Josh - there is risk but more if they don 3:50pm MN Headhunter Josh, yes and I do get that barrier 3:50pm Joshua Letourneau there are a lot of people that love to 'bash' an employment brand with the huge retailers (i.e. walmart) 3:50pm Susan Burns oops - more if they don't engage - then someone else creates their brand Susan Kang Nam Joshua - how so? 3:50pm MN Headhunter But they will anyway so why not put out the good stuff to combat it 3:51pm Susan Burns The "talk" will happen with or without the company's involveent but without they are sure to lose Joshua Letourneau p.s. i agree with paul that the larger brands have immense advantage in the early stages 3:51pm Ben Gotkin very true Susan 3:51pm The Talent Hunter Josh - i can see the community backfire, people going ther to slam the company...at that scale it would need to be actively monitored 3:51pm Susan Burns At least if they "play" they can share their story and if done authentically over time it will quite the other voices 3:51pm MN Headhunter I think it is worth the risk 3:51pm MN Headhunter should not shock anyone I said that Susan Burns Additionally, the community will help to quiet the disconnected - again, if the company is acting authentically 3:52pm Joshua Letourneau susan kang name: WalmartSucks.org 3:52pm Ben Gotkin I was very encouraged at our firm recently when our Marketing director said that he would be OK with some negative comments on the blog, as long as they are not damaging or inaccurate usan Kang Nam Joshua - got it! 3:52pm MN Headhunter I think to engage and address them is a good thing 3:52pm Susan Burns Josh - #2 facebook fan site for Deloitte is "Deloitte is why I drink" - it was #1 but is now #2 becuz Deloitte started to get more involved 3:53pm MN Headhunter but not some PR release person but an actual person who is passionate about the company Susan Burns Ben - that's great! 3:53pm Ben Gotkin We'll address and engage regardless, but you have to moderate some to prevent unnecessary bashing 3:53pm Joshua Letourneau paul, great point - i just read an article about starbucks blowing it because they didn't respond and engage! 3:53pm Ben Gotkin Susan - that's my favorite Deloitte site ;-) 3:53pm Susan Burns Was that with their new MyStarbucks site to collect feedback? 3:54pm MN Headhunter Seems to me people say bad things whenever they can. Might as well pu some good stuff out there too Susan Burns Ben - I thought it would be ;-) 3:54pm Joshua Letourneau susan, i need to check that out - will be back to your email later 3:54pm MN Headhunter Ben, will you be in Mpls again? 3:54pm Ben Gotkin Was just there last week for a quick in-out 3:54pm MN Headhunter where's the love/ 3:55pm MN Headhunter ? 3:55pm Ben Gotkin Hopefully next time I'll have more of a chance to get out 3:55pm Slouch lol 3:55pm Slouch lets not go there 3:55pm The Talent Hunter hmmm 3:55pm MN Headhunter (my bad) 3:55pm Susan Burns Question for all of you about next Chat unity site - sound good? 3:56pm Susan Kang Nam ouch.. 3:56pm The Talent Hunter definitely 3:57pm MN Headhunter A case study would help and something others can look at 3:57pm Ben Gotkin Anyway, Paul - one of our Mlps recruiters was at your last Roundtable, said he had a great time 3:57pm Susan Kang Nam sounds good Susan & Jason... 3:57pm Ben Gotkin Susan - sounds good 3:57pm Susan Burns Paul - lets talk about the case study - r u around later today? 3:57pm Slouch Susan, we can send out details late or early this week about where and when 3:57pm Susan Kang Nam I would be interested in reading more case studies - agree with MN 3:57pm Slouch we can build a private talent community and I can let a targeted group of people know about it all in the same industry 3:57pm Susan Burns Absolutely Jason - lets figure out the details and then we can send all the info 3:57pm Slouch we can develop it over time and I can bring real orders into it 3:58pm MN Headhunter today, no. But if you are up for a later night conversation, yes. 3:58pm Slouch to be filled of course 3:58pm Susan Burns Paul - perfect - I'll give u a buzz 3:58pm MN Headhunter Susan, you sure you want to chat with me 2 days in a row? 3:58pm Susan Burns Sounds great Jason! 3:58pm Susan Kang Nam For Defense - I would recommend Bill Murphy highly... 3:58pm Susan Burns Paul - I'll take the risk! 3:59pm N Headhunter you are a saint 3:59pm…; Added by Susan Burns to Talent Synchronicity at 5:33pm on June 24, 2008

Blog Post: 35 Team Building Activities for Work (2022 Edition)

Companies actively endeavor to create a sense of teamwork amongst employees by connecting them to each other. With good reason.

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Added by Phil Strazzulla at 5:06pm on October 8, 2022