There are different answers to your question. Depending on your answer to this question: Do you want to appear as though you are an established firm, or, do you want to give a more personal/devoted/chummy air to your clients and…"
"Great question. Ultimately, you brand both yourself and your company. You leverage the larger brand to generate more visibility to the brands your promoting. Additionally, because your promoting yourself and your company there needs to be a…"
I've found that candidates are less concerned with the name of the recruiting company and more interested in the actual recruiter's name, especially when it comes to referrals from other candidates we've worked with.…"
"So basically what we are saying here is that Coca Cola is the brand or name of soft drink that has built a reputation. So the name is what people will associate with first and foremost. Over and over i see a link here between name and brand be it a…"
"This is a very funny debate. Basically no one ever got into the Top 100 companies in their field by branding themselves purely by their own name - and Coca Cola would be called 'John Pemberton'. When setting up a company the name is what…"
"Job postings go by company names, because unlike reaching out to your personal or professional network, you're placing an advertisement to reach out to a larger (largely unknown) community of professionals who don't know you personally or…"
"What i think is fun here is that everybody who says a brand is not a name immediately lists proper names of people or companies.
If our names are not our brand why not sign our posts anonymous, why set up a profile with a name on it. Why not title…"