Charles Davis
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Charles Davis's Blog

Finding Meme: How you can take your employment brand messaging viral.

Gather round, everyone. Uncle Charlie is going to tell you the story of the little meme and how it swam all over cyberspace because people loved it so.

Now, first I have to explain what a “meme” is. A meme is defined by Wikipedia as “an idea, behavior or style that spreads from person to person within the culture.” This was a concept put forth by British evolutionary biologist Richard Dawkins back in 1976 when he described those…


Posted on November 7, 2012 at 12:52pm

iPhone 5, Milking Goats and Other Branding Opportunities: Taking your recruitment brand marketing for a piggyback ride.

by Charles Davis

In recent weeks, most of the immediate universe seemed to be focused on iPhone® 5 mania. Like some combination Superbowl and holy pilgrimage, I watched with a bit of disbelief while once again hordes of people camped out behind snaking steel barricades to be among the first to possess the newest iteration of this Apple icon.

As someone drawn to branding and marketing, I was impressed by the cadre of aggressive and…


Posted on September 28, 2012 at 12:08pm

Likes and Followers...and Bots? Why mere numbers don't tell the whole social media story.

This article originally appeared on NAS Talent Talk.

Regardless of how modern we feel filtering our lives through social media, we remain emotional beings. And because of that, we still measure the success of our social interactions through the prism of popularity.

We’re fascinated with who got the most hits on YouTube. We drool over Justin Bieber’s 26 million “followers” on Twitter or Kim Kardashian’s handbag…


Posted on August 26, 2012 at 1:00pm

Why Pinterest Should Grab Your Interest

This article originally appeared on NAS Talent Talk.

Ann Romney, the GOP candidate’s wife, organizes her family photos there. The U.S. Army recently issued a …


Posted on April 26, 2012 at 12:51pm

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