Charles Davis's Blog (6)

Finding Meme: How you can take your employment brand messaging viral.

Gather round, everyone. Uncle Charlie is going to tell you the story of the little meme and how it swam all over cyberspace because people loved it so.

Now, first I have to explain what a “meme” is. A meme is defined by Wikipedia as “an idea, behavior or style that spreads from person to person within the culture.” This was a concept put forth by British evolutionary biologist Richard Dawkins back in 1976 when he described those…

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Added by Charles Davis on November 7, 2012 at 12:52pm — No Comments

iPhone 5, Milking Goats and Other Branding Opportunities: Taking your recruitment brand marketing for a piggyback ride.

by Charles Davis

In recent weeks, most of the immediate universe seemed to be focused on iPhone® 5 mania. Like some combination Superbowl and holy pilgrimage, I watched with a bit of disbelief while once again hordes of people camped out behind snaking steel barricades to be among the first to possess the newest iteration of this Apple icon.

As someone drawn to branding and marketing, I was impressed by the cadre of aggressive and…

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Added by Charles Davis on September 28, 2012 at 12:08pm — No Comments

Likes and Followers...and Bots? Why mere numbers don't tell the whole social media story.

This article originally appeared on NAS Talent Talk.

Regardless of how modern we feel filtering our lives through social media, we remain emotional beings. And because of that, we still measure the success of our social interactions through the prism of popularity.

We’re fascinated with who got the most hits on YouTube. We drool over Justin Bieber’s 26 million “followers” on Twitter or Kim Kardashian’s handbag…

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Added by Charles Davis on August 26, 2012 at 1:00pm — No Comments

Why Pinterest Should Grab Your Interest



This article originally appeared on NAS Talent Talk.

Ann Romney, the GOP candidate’s wife, organizes her family photos there. The U.S. Army recently issued a …

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Added by Charles Davis on April 26, 2012 at 12:51pm — No Comments

Can we help candidates sense a better career?

This article originally appeared on NAS Talent Talk

In the last several years, recruitment has made great strides in heightening the pre-career experience for potential candidates.

Through the delivery system of…

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Added by Charles Davis on February 1, 2012 at 5:43pm — 2 Comments

Candidate skill-set? Better yet, ask about their pet.

We can see what the resume says. But who is this person really? Is he or she a dog or cat person? Are they more like their German Shephard or their Tabby?

Don’t scoff. For all you extremely talented recruiters out their schooled in the latest behavioral role playing or SWOT-style interviewing techniques, are you really delving into this candidate’s hidden psyche from a fresh angle?

According to…

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Added by Charles Davis on December 14, 2011 at 1:01pm — 1 Comment

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