Added by David Kippen on April 7, 2010 at 6:13pm — No Comments
Added by David Kippen on February 13, 2010 at 4:36pm — No Comments
Added by David Kippen on February 9, 2010 at 5:13am — No Comments
Field observation is an essential component of any serious market research project, particularly in emerging markets, but it’s usually overlooked by agencies. Now, you may not have a budget for field work but if you can squeak in a trip to an emerging market I want to give you a DIY tool set you can use to get some basic understandings of the market you're interested in.
Why do market research at all? Because you don’t…Continue
Added by David Kippen on January 29, 2010 at 3:49pm — No Comments
Added by David Kippen on January 26, 2010 at 7:30am — No Comments