Employer branding is becoming a key element of talent acquisition as companies look to regain their competitive advantage and rebuild their workforce in 2010. It is fast becoming one of the most powerful recruitment tools available in today's competitive environment but attracting top talent after a tumultuous year of downsizing can prove difficult for many companies whose employer brand has been tarnished.



How can you overcome this? Start by thinking of the candidates… Continue

Large numbers of active candidates due to layoffs have flooded the marketplace requiring more vetting, due diligence and overall work. At times like these, candidate care may be reduced potentially harming the company brand.



A positive experience translates into quality hires, strengthens your company's employment brand, and reduces its cost per hire. A negative experience can result in a decline in the acceptance of employment offers, a decrease in the quantity and quality of… Continue