To gain an important competitive advantage in today’s marketplace, you must leverage the proper strategies, which should be both different and better compared to your niche competitors’. Just like in any business, to gain competitive advantage means to stand out from the crowd, to think out-of-the-box, and to display a better value proposition to your prospects – whether they are B2B clients or B2C customers.

So whether you’re a B2B or B2C business owner,…