Many executives lose interest in them. Some communicators dismiss them. And a few people have called for their death. But a mission statement and its various counterparts — purpose, vision, core values — provides a brief description of a company’s purpose and answers why the organization exists for the publics it strives to serve.



As Philip Kotler once put it, the mission statement acts as an invisible hand that guides employees to work independently and yet collectively toward the… Continue

If you are, you and/or your company might be on the bottom of the complacency circle, which tends to impact people and companies on both ends of the spectrum — when things are too good or when things are too bad. The result is the general acceptance of a temporary situation or state of being as if it is permanent, which means you won't be in a better position when times do change.



And they will. They always do. It's the only certainty.…



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