Direct Mail still plays an important role for businesses and in the customer journey alongside methods such as social media marketing and email. Why does this happen, and how does this enhance the journey with an organisation for the customer? Here, we look at the reasons why direct mail still…

Loyal customers can be a godsend for a business. They are the ones who make the biggest purchases and are sure to return and generate more business for the company. 

Brands who take a strategic approach to maintaining and increasing brand loyalty are winning in 2023. And as the retail game is…