People trust people. It’s a fact. You can spend millions on advertising trying to persuade people to trust and choose your brand over others, but ultimately your success comes down to people. People and what they say about you. People and what they think about you.

So who are the best people to speak about your brand? Your employees of course!

Why?

They are at the heart of your business.

They are your voice from within.

And if you treat them right,…

Big data really is the ultimate buzzword for 2013 and I am shameless to say that big data really does bring out the big geek in me.

It’s just plain sexy isn’t it? All that swanky data flying about the place, waiting to be caught, analysed and converted into knowledge and return.

According to IBM, every day we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years alone. This is a mind-blowing statistic that…

After taking a few days to recover from the madness that is Tru, here are my thoughts and what I took away. Once again I was not disappoint and spent 3 days in the Tru bubble where I met some really interesting people from across the global.

In an industry that isn’t always that sharing Tru is a truly a collaborative event, which over the last 3 years seems to have built a great ever evolving and maturing community which will hopefully continue to grow and welcome new people in. There…

It’s the age-old debate – do you really need a degree to get a good job?

The answer is simple – it depends on what profession you want to enter into and then the question of whether this profession needs a degree is for professional bodies or employers to answer.

But then even if the professionals decide they need or want you to have a degree in their field,…

Let’s start off with first identifying exactly what a talent community is not. There is skepticism around the concept because I feel that a lot of recruiters still don’t actually get it.

A talent community, although it has similar benefits, is not an ATS (Applicant Tracking System). An ATS is a software application that people use to electronically…