With the wealth of information provided via the internet coupled with the advent of social media, an organization can no longer attempt to paint a picture of itself in the marketplace and trust this alone to shape people’s perceptions. There are countless sources available to someone wanting to know the “real story.”



That “real story” is paramount in employer branding.



Consider this recent experience:



Last week, I discovered a great new startup, the kind of… Continue

As I have observed dozens of professionals transition into new jobs over the years, one of the key ingredients to their success in a new environment has been the level of communication shared with the new employer. Starting with the interview process, the more forthcoming the hiring company has been, and the fewer negative surprises the new employee experiences, the stronger the commitment and willingness to stick it out through difficult times.



If your company is facing tough… Continue

A common myth in a troubled economy is that recruiting is an easier task because there are so many available (i.e., unemployed) candidates to choose from. It is true that there are more people looking for jobs and conceivably more candidates to choose from – but more people available will not assure you of finding the right person.



Chances are, in this employer's market that you will receive a promising number of responses to a job post, but the chances are slim that you will find… Continue