We’ve all heard the stories and realize the importance of building your online brand and presence. I think a fair question would be how do you measure what this really does for your career and your job search? If you are looking at this from a business point of view, you may wonder what is the ROI, or more accurately, ROTI (Return on Time Invested) in building that online presence. Why do it?



For clarification, I’m not talking about your XBox 360, WoW or PS3 presence. I’m talking… Continue

Every time I’ve had an interview, I’ve taken my earring out of my ear. The last interview I had, I wanted to leave the earring in but after speaking with my wife, I decided it was best to remove it. I guess I was concerned and a bit apprehensive about the image it would convey. But the question is, should I have been? Should we be so worried that we remove an earring or hide a tattoo before an interview?



Given the tough market that you face, I would propose that you as a job seeker… Continue

Honestly, ask 10 different people for an opinion on your resume and you’ll get ten different answers. So what’s the big deal anyway? The big deal is this - like it or not, the resume is your “golden ticket” (ala American Idol) to getting that interview. You have approximately ten seconds of a recruiters attention span to showcase your qualifications and land that interview. If there is not enough compelling and relevant information that fits the need they are looking to fill, you’ve lost them.… Continue

This is not a news flash-the party is over. Long gone are the days where you work for one employer your entire career, collect a pension and retire with your golden ring. The economy and market changed several years ago to one that saw employees jumping ship like a game of musical chairs and employers snatching from competitors like thieves in the night. The end result was job seekers with an over-inflated view of their true worth in the marketplace and companies that were mistaken in their… Continue

There are a lot of people who say they are looking for a job. The questions I’d have for these folks would be:



Are they prepared for the job when they find it?

Do they really know how to look?



It’s easy to confuse being busy with being productive. When you are engaged in a job search, you must be sure you are doing activities that are going to help you achieve the goal of finding employment. Looking for a job is not necessarily one of these activities. You need to be… Continue