In a blog post released today (May 24^th, 2010) Twitter COO, Dick Costolo, covered a wide variety of topics regarding the Twitter platform. His main emphasis was on the fact that the Twitter management team is concerned with protecting the long-term value of the Twitter platform. Costolo’s main argument follows:

“It is important to keep in…

Employers seeking to utilize social media tools for recruiting are seeking to lower their risk by waiting until there is substantial demonstrable evidence of utility. While this might seem like a smart strategy, it creates a false sense of comfort and ignores the fundamentals of risk & return. Instead of waiting for other employers to lower the risk of investment, focus on creating a measurable strategy with milestone-driven decision points to manage the uncertainty in social recruiting…

Instead of waiting until your organization meets prospective candidates in person to create a connection, why not use the interconnectedness of the web to build those relationships earlier in the recruiting cycle? By communicating your company value proposition, allowing candidates to connect with employees, and having a quality application process; your organization can create a strong foundation for consistently attracting best-in-class talent.



Phase 1: Employer A vs. B, C…

As more and more companies begin to utilize Social Recruiting to achieve their broader strategic recruiting objectives. An important consideration is, what makes an effective social recruiter?



1. Be Present–This means establishing a presence on sites (Facebook, LinkedIn, Twitter & niche) that are important to your target audience. The key is to strike the right balance between heavily trafficked and niche sites. For each site that you join, you are going to have…

I’m not keeping score, but apparently a lot of folks in the Twitterverse are. After hacker’s found a way to exploit Twitter into forcing anyone to follow them, Twitter responded to the bug by temporarily resetting all following and follower counts to zero until they could sort things out. For an official overview of the situation, check out Twitter’s blog post.…

Over the past few weeks, Facebook has stayed in the news. While most companies would love the resultant free publicity, many of the stories have not been positively skewed. After introducing new platform changes designed to accelerate the adoption of the social web at their 3…

The opportunities to engage and interact are two of the most often communicated benefits of using social media. While these benefits sound good in theory, I’m not sure that most users are doing a good job of taking seriously their individual responsibility to ensure these benefits are realized. Often times, people who are active on social media and social networks are too busy building their own personal brand to be bothered with 2-way conversation. If the benefits of social media are the…

Over the past few weeks, there have been big changes from well-known technology companies including Facebook, Twitter, and Ning. At the core of many of these changes is a recognition that free only works to a certain point. With this in mind, it makes sense for those who are considering new Social Recruiting services to be cautious whenever a site lists one of its major benefits as free. If you can’t figure out how they are making money now or plan to in the future, it is very risky to base…