One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company. While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person. Perhaps, it is the ever presence of the web or the publicity that well-known brand gaffes have received that is leading to an overabundance of caution when determining how to use these new…

As surprising as this might be, prospective candidates that engage with your employment brand are not always ready to apply the moment they become aware of available employment opportunities. Think about the candidates that find your career site using an iPad or iPhone. Yet, many employers force candidates to make an application decision. This can either lead to a rushed application in an attempt to signal interest or an abandoned/incomplete application because the candidate is not prepared…

For far too long, marketers, advertisers, and recruiters have undervalued the way actual decisions are made. Witness the interrupt driven nature of product advertising and job postings. The assumption is that by placing information in front of customers or prospective candidates, we will automatically convince them to buy our products or apply for work at our organization.



Real World Decisions

In the real world, this is not how things works at all. Most…

Let’s face it, not every prospective candidate who applies will be selected for a job opening. However,the way in which your organization treats each applicant during the recruiting process may determine whether or not your employment brand can continue to attract top candidates.



A recent blog post on Harvard Business Review entitled…

For those who follow Chris Hoyt, AKA TheRecruiterGuy, you know that he recently began a new opportunity at PepsiCo. This week, he periodically tweeted about various aspects of his onboarding process. I'm not sure about anyone else, but after seeing what happened during his 1^st week, PepsiCo sounds like a pretty AWESOME place to work. Check out some of his tweets (…

When I first started using social media tools, I saw lots of complaints and news stories written about the level of personal information being shared. From what folks were eating for lunch to their relationship status, the strictly professional users felt these personal communications were diluting the ultimate value of these emerging platforms. While, there are some who can be described as oversharers; I actually think there is value in sharing personal information. Each one of us have many…