As people I meet learn I am a recruiter, I often get a reaction to that fact and then a mentioning of a mysterious black hole they suspect their applications fall into.  I hear people complain about their candidate experience all the time (and sometimes, regarding the company I work for at the time).

I really do not understand this.  We live in the 21st…

Copywriters know that the most important part of an advertisement is the headline.  The majority of the public reads little else when deciding whether or not they are interested.

Recruiter's have something that is equivalent to a headline in an advertisement...the job titles of our job posts.  This is the first thing…