There is little doubt that employment branding is one of the hottest topics in recruiting these days. Unfortunately, what a lot of firms implement in the name of branding really has nothing to do with employment branding.

Defining Employment Branding

Employment branding is unique in that it is the only long-term recruiting strategy. The viral-based perception management program designed to attract top-quality applicants is based on the premise that the organization is well-managed in… Continue