Here's what I know about 'Social' Recruiting:

1. It isn't social until myself or my staff has seen our candidates face-to-face. A candidate can be an absolute rock-star on paper (or LinkedIn or Facebook or Twitter), but if I haven't seen whether the candidate is fully capable of engaging me, making eye contact, firmly shaking my hand or composing their body language... they aren't going to my clients. On the rare occassion I can't meet a candidate, I have taken to Skype; at…

It looks like the economy is starting to get a pulse again, making employer branding a top priority. Whether the marketplace is raging hot (think 2007) or on life support (think the last 2 years), employer branding is extremely important. How people are treated in the recruitment process should never be underestimated.