Six years ago a big part of my social marketing strategy was blogging... either writing my own posts or commenting on other blogs in my industry.  I would look for blogs from recruiters (there were lots of them) and career coaches and resume writers (not as many back then).

Then, the social networks got more powerful. LinkedIn wasn't really a place to have conversations (like Group Discussions) but I saw people start to comment about my posts ON FACEBOOK! And then quick comments on…