Focus, Music, Sport--Leadership

I recently returned from the Florida Kennedy conference and as part of my trip I got to visit my father in Tampa. He is a 40 year exec with technology company that competes with IBM among others. I got to spend time with him on his Birthday along with my boss from Germany. We started talking about great leaders and executives and what makes them truly great. My father got on this kick about focus. He… Continue

These are the estimates on the types of Marketing that would be used in the coming 12 months:



The winners - in order



Online

E-mail

CRM

PR



The losers - in order



Advertising

Sponsorship

Internal marketing



I thought CRM was particularly interesting. If used right you have a powerful tool to put a personal touch on marketing to your consumers. Our CRM partner was talking about one client that tags all of their top… Continue