Today, the dilemma which most businesses are facing is ‘how to engage with customers.’ This question is haunting every business owner and despite shifting effort from product to customer, they are still wondering why results are not pouring down the sale funnel. The simple answer to this is, there is a need to understand customers apart from shifting…

Online payments have become an important part of the modern lifecycle. From eCommerce to brick and mortar stores, businesses are offering the option to their customers to pay online. Online payment processing is a complicated process that is usually handled through specialized software. Recurring payment software is used by subscription-based…