Companies and the minds within them evolve over time. I have experienced it firsthand in founding Broadlook Technologies and steering its growth over the last 6 years. Core competencies change, competitive landscapes change, opportunities come and go and through all this there is your corporate identity and messaging. There is internal messaging, external messaging and...



THE ELEVATOR PITCH…

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A few years ago, a man with a polite demeanor and accent that I couldn't quite place made it to my extension at Broadlook. He should not have. It was rare that my door is shut; a sign to my staff that I was not to be bothered. I was working on the specifications for the 2.0 version of Broadlook's Eclipse tool. On the call was Russ Moon and I decided to give him a really hard time as he broke into my fortress of solitude. I did give him a hard time, but he was persistent and we eventually had a… Continue

Internet Research is the common thread across all usage of Broadlook products. It is NOT recruiting, sourcing, sales or marketing. Recruiting, sourcing, sales and marketing are the functions which depend upon Internet Research.



Many of Broadlook's recruiting clients may be surprised to know that an equal number of sales and marketing professionals use Broadlook solutions. Conversely, sales and marketing users may be surprised to learn… Continue