This week has seen us witness the hilarious and ongoing Kraft iSnack2.0 marketing debacle. Although no longer Australian owned, the Vegemite brand is an icon in Australia and New Zealand. Like any icon brand, it takes a brave marketer to try and change it. The only comparative episode I can think of was the global “new’ Coca Cola of few years back. This was met with such significant public uproar that Coke eventually dropped the “new” Coke and reverted back to Coke “Classic”. Arguably iSnack2.0… Continue

On the weekend I watched the AFL Grand Final and witnessed probably two of the greatest AFL teams in history battle out an exciting tight contested game. Neither team deserved to lose, Geelong prevailed in the end. St Kilda’s leaders will use the loss as a motivator for next and subsequent years.



Many parallels can be drawn between successful sports teams and businesses (teams of people as well). A quick review of the two teams leads to some interesting (though not unexpected)… Continue