I have just heard that a number of the leading job boards in the UK market are spending big on their advertising campaigns for September.

However what do people think the recruitment industry is likely to do next month?

In this current job climate it is important for candidates to stand out from the crowd. However what is less clear is where to draw the line in terms of trying to attract attention and making a positive impression. A recent piece of market research conducted by bta examined where some candidates and companies think the grey areas are when it comes to going that extra mile.

We conducted interviews with two separate focus groups, one with hiring managers and directors and the…

When you think of a "salesperson", what is the association that springs to mind? Perhaps frustration, thinking of that annoyingly persistent individual at a shop, harassing you to add more products and services to your shopping basket? Maybe it's someone calling round at an inconvenient time to solicit window cleaning? These are better known as "transactional salespeople" and are the opposite of what a good business-to-business salesperson does.



bta wanted to investigate what the…