When you think of a "salesperson", what is the association that springs to mind? Perhaps frustration, thinking of that annoyingly persistent individual at a shop, harassing you to add more products and services to your shopping basket? Maybe it's someone calling round at an inconvenient time to solicit window cleaning? These are better known as "transactional salespeople" and are the opposite of what a good business-to-business salesperson does.



bta wanted to investigate what the…