ROI and Social Media are not in line as of yet, so to quantifiably measure ROI would be a risky excessive. When we speak to organizations, we try to provide fact around social media and the increasing change in everyone’s patterns because of this phenomenon, even how we look for and find work. Ask the leaders if they want to continue in yesterday or swim where the fish are.
It’s undeniable that Social Media is the fastest growing medium we’ve ever seen. It…