Recently, a number of recruiting and HR leaders have told me that they’ve “tried this whole social media thing to recruit, but it hasn’t worked out so well.” These folks read about the buzz surrounding social media, heard of how other organizations were using it to successfully recruit, and figured “If it works for them, why don’t we give it a try?”

Well, you can probably guess from the title of this article how that experiment ended: after signing up for some tools, paying…

I was speaking to someone the other day and I was saying that an organizations’ Social Media practice needs to be free, without barriers and with a heavy reliance on the community to build. He was saying that there are policies, procedures, protections, etc. in place to control the interaction and content around anything the “organization” is doing. Then it hit me, I need to balance my free spirit attitude towards Social Media recruitment with the organizations reluctance to get too deep in…