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The ROI on Developing and Implementing an Effective Social Media Strategy

ROI and Social Media are not in line as of yet, so to quantifiably measure ROI would be a risky excessive. When we speak to organizations, we try to provide fact around social media and the increasing change in everyone’s patterns because of this phenomenon, even how we look for and find work. Ask the leaders if they want to continue in yesterday or swim where the fish are.


It’s undeniable that Social Media is the fastest growing medium we’ve ever seen. It…


Posted on August 16, 2011 at 3:05pm

What every great recruiter already knows: The top 10 ways to keep your clients happy

Successful recruiters, this article is not meant for you. The list outlined below is your mantra, your daily routine with your clients. You know that recruitment is a relationship based business, and that you are only as good as the relationships that you have built and nurtured with your hiring managers.


  1. Know their business. You can’t expect them to invest in you until you have invested in them. Go to their department and or sales…

Posted on August 15, 2011 at 12:00pm — 4 Comments

Let Me Guess: You Figure Using Social Media to Attract Talent Is a Bunch of BS, Right?

Recently, a number of recruiting and HR leaders have told me that they’ve “tried this whole social media thing to recruit, but it hasn’t worked out so well.” These folks read about the buzz surrounding social media, heard of how other organizations were using it to successfully recruit, and figured “If it works for them, why don’t we give it a try?”


Well, you can probably guess from the title of this article how that experiment ended: after signing up for some tools, paying…


Posted on August 11, 2011 at 10:30am — 2 Comments

Social Media strategy is not about “Control”, it’s about “Steering” the message

I was speaking to someone the other day and I was saying that an organizations’ Social Media practice needs to be free, without barriers and with a heavy reliance on the community to build. He was saying that there are policies, procedures, protections, etc. in place to control the interaction and content around anything the “organization” is doing. Then it hit me, I need to balance my free spirit attitude towards Social Media recruitment with the organizations reluctance to get too deep in…


Posted on July 25, 2011 at 11:00am

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