There is little doubt that employment branding is one of the hottest topics in recruiting these days. Unfortunately, what a lot of firms implement in the name of branding really has nothing to do with employment branding.

Defining Employment Branding

Employment branding is unique in that it is the only long-term recruiting strategy. The viral-based perception management program designed to attract top-quality applicants is based on the premise that the organization is well-managed in… Continue

With every business slowly becoming knowledge-based even in this economy, it has become imperative for CEOs to preserve the

only dynamic repositories of learning in their companies: employees. That's why, across sectors, sizes, and statures, corporate India now deploys myriad techniques to retain its people. From sharing the CEO's vision and career-counselling to welfare-management and conflict-resolution programmes, there is little that companies will not do today to keep their people.… Continue

Priceless Moments



If you think about it, there are many precious moments in our life. Many of those in all of our lives, are remembered, mostly when you feel lost, but few of us ever recall some f those precious moments when everything is good. We hardly share the good ones with those good people around us. Reasons can be many, but when you do that you will actually increase your personal “goodwill bank balance.” This gives you an opportunity to make those around you feel good for… Continue

Learn this and you'll be way ahead





Even though I don't watch much TV because of the rotting effect it has on your brain, I constantly watch, the show called “The Bourn Vita Quiz Contest,” a very successful knowledge based half hour programme hosted by Derek Obrien, for several years successfully now.



I guess is pretty popular with many kids as well, but this may just be an assumption, then what about the parents, the adults…You sit down to watch it and you will be… Continue

Of Nuts, Bolts, Switches and Rail Tracks





Many times we compare our life to things around us, and sadly many people compare themselves with the others around them.







Comparing ourselves with other human beings is deplorable, but, looking for some concurrence philosophically about things around us, is not bad at all.







However, one of those comparisons that I often think about is how much our life is like a rail road… Continue

212 Degrees



At 211 degrees, water is hot.

At 212 degrees, it boils.

And with boiling water, comes steam.

And with steam, you can power a train.





One degree. Applying one extra degree of temperature to water means the difference between something that is simply very hot and something that generates enough force to power a machine – a beautifully uncomplicated metaphor that ideally should feed our every endeavor – consistently pushing us to make the… Continue