One of the most frequent questions Careerify receives is, “Which company has been the most successful when it comes to social recruitment?” Sodexo USA comes to mind immediately. Led by the very energetic and strategic Arie Ball, VP Talent Acquisition, Sodexo has created a strong and communicative network between its HR team and its potential candidates and applicants. Unlike other companies, Sodexo began experimenting with social recruiting in early 2007, well before many global corporations…

Ten months ago I attended a potential client meeting. The senior vice-president of human resources, whom I had just met, wished me a happy belated birthday and told me my blog on goal-oriented rewards was very interesting. A simple Google search of my name had led her to my Facebook page and my blog, giving her insight to both my personal and professional lives.…

A disgruntled former employee wouldn’t normally be considered news worthy and wouldn’t get any coverage in traditional news outlets but social media gives him a forum to voice his opinion, potentially attracting similarly disgruntled employees. Together, they form a community with the sole purpose of bringing down the organization, whether by warning prospective employees against joining the organization on employer-review forums like Glassdoor or forming …

Designated computer terminals

Allowing employees to access social media sites on computer terminals that are on a separate server from the one that houses the organization’s confidential data will protect an organization from external attacks through social media. But employees may complain they don’t have time to access social media sites because there’s a line of employees waiting to use the…

Many organizations recognize the value of professional social networks. Of the 49 per cent of organizations that block at least some social media sites, only 23.44 block LinkedIn (compared to 78.47 per cent for Facebook, 63.16 per cent for Twitter and 60.77 per cent for …

Probation periods discourage employees from using your employee referral program, so why do companies even bother with them? Of the 1,100 employers that Careerify surveyed, the rationale for implementing and maintaining probation periods for employee referrals varied but few had merit. While corporations claim to have logic to preserving this practice, only the companies with truly “temporary” workforces (note: we classify “temporary” as those employees hired for ad-hoc work) had rhyme to…

"Realize that your environment might not be the best fit for every candidate; let them make that decision by providing the information. You don’t create your employment brand, your candidates and employees do."

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