One of the most frequent questions Careerify receives is, “Which company has been the most successful when it comes to social recruitment?” Sodexo USA comes to mind immediately. Led by the very energetic and strategic Arie Ball, VP Talent Acquisition, Sodexo has created a strong and communicative network between its HR team and its potential candidates and applicants. Unlike other companies, Sodexo began experimenting with social recruiting in early 2007, well before many global corporations who at that time didn’t even know what Twitter was.

Arie Ball’s uncanny ability to sell to her business stakeholders is one of the many reasons why Sodexo has been so successful with its social recruitment projects. Having been with Sodexo for more than 25 years, she was one of the first to raise concerns about outsourcing talent acquisition within Sodexo Corporation. By making the decision of bringing recruiting back home, Sodexo wanted to do something totally different to recruit the top talent in the world. In early 2007, Arie Ball and her team looked at social media to open a gateway and connect with students and graduates from post-secondary institutions. Recruiting through social networks gave them...

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