Maura McElhone's Blog (6)

The content crime that is compromising your candidate experience

I love to talk "content." As a writer for Clinch, I'm especially interested in the role content plays in recruitment marketing. I regularly read around the subject and while not strictly recruitment marketing-focused, one of my favorite blogs is …

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Added by Maura McElhone on September 9, 2015 at 6:00am — 1 Comment

Why "Show, Don't Tell" is the Golden Rule of Recruitment Marketing

The future of recruiting is inbound. That much, we can all agree on. 

And we know, too, that this new wave of recruiting is powered by proven inbound sales and marketing techniques, taken and applied — to great effect — to the traditional recruiting process. 

Within that category of "proven inbound techniques", lives…

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Added by Maura McElhone on July 20, 2015 at 9:30am — No Comments

So You've Got a Great Employer Brand . . . Now what?

It’s official: a poor employer brand reduces the number of prospective job candidates by half

The statistic emerged as part of LinkedIn’s findings in their recent Winning…

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Added by Maura McElhone on July 6, 2015 at 12:00pm — No Comments

8 Simple Rules of New Recruitment

"The most dangerous phrase in the language is, "we've always done it this way."

So said computer scientist and United States Navy officer, Rear Admiral Grace Murray Hopper.

How right she was.

As technology advances and the ways in which people consume and engage with online content shifts as a result, so too, must the sectors in…

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Added by Maura McElhone on June 25, 2015 at 8:30am — 2 Comments

If Your Recruitment Marketing Message is for Everybody, You're Doing it Wrong

Have you ever seen a sales person in action? If not, make it your mission to seek one out and watch how they work. From making a client's day with an unexpected gift, to offering a smile and asking how the family’s keeping, sales people know what it takes to get their audience engaged.

It’s a craft, and it’s a craft that’s worth perfecting for you…

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Added by Maura McElhone on June 15, 2015 at 11:30am — 1 Comment

Snap Judgement: Why Snapchat is Bang on the Money with Latest Recruitment Tactic

Proving that a billion-dollar evaluation isn't everything, this week it emerged that super-startup, Snapchat, is just like any other company when it comes to finding and recruiting top tech talent.

For these guys, too, the struggle is real.

Luckily for Snapchat, they have some seriously creative minds on the team who realised that in the war for talent,…

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Added by Maura McElhone on April 21, 2015 at 12:00pm — 1 Comment

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