"The most dangerous phrase in the language is, "we've always done it this way."

So said computer scientist and United States Navy officer, Rear Admiral Grace Murray Hopper.

How right she was.

As technology advances and the ways in which people consume and engage with online content shifts as a result, so too, must the sectors in…

Have you ever seen a sales person in action? If not, make it your mission to seek one out and watch how they work. From making a client's day with an unexpected gift, to offering a smile and asking how the family’s keeping, sales people know what it takes to get their audience engaged.

It’s a craft, and it’s a craft that’s worth perfecting for you…