A few weeks ago during the 3rd annual developer conference, Facebook rolled out some important changes to their platform. Underlying all of these new changes is their vision for a more social web. While the social web has many potential benefits, the key consideration is, are these changes beneficial for Social Recruiting?



Opt-out vs. Opt-in

After their announcement, some members of Congress sent a…

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Just because your company is still deciding on whether or not to implement Social Recruiting into your overall recruiting strategy doesn’t mean you should delay setting a Social Recruiting policy. This can be a simple one-page of guidelines for appropriate use by employees based on the expected usage of these tools now or in the future. Being proactive about developing a usage policy will help avoid many of the issues that can result from a hands-off approach.



Digital…

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As our knowledge and learning about Social Recruiting continues to evolve, it might be tempting to simply try to mimic the success of the emerging case studies. However, these case studies should be used not as turn-by-turn directions but more strategically as the foundation for future success. As Wayne Gretzky famously described his hockey strategy, “I skate to where the puck is going, not where it has been.” For someone described as the best hockey player of all time, despite being…

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During my professional career, I've been fortunate to be able to take advantage of some fantastic opportunities. As I result; I've developed an amazing network of friends and colleagues. I've personally tapped these fine folks when applying to various opportunities of interest and expect to continue to leverage these connections throughout my career. Since I've become more senior in my career, I knew that eventually I would be called upon to recommend someone else. Here's what happened, I…

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After being on Twitter for some time, most people quickly discover that there are several different types of Twitterer. I thought it would be fun to categorize these users into complete arbitrary groups for those that are having trouble placing them.



The Burnout

Like a shooting star, this Twitterer started with a flurry and ended with a whimper. After being so enamored with the site upon joining and tweeting multiple times throughout the day, this user has…

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As the conversation shifts from whether or not to use Social Recruiting to how best to use these new tools; I think one of the foundational principles that companies need to embrace is an aim to manage, not control the interactions. I think there are some compelling reasons why this approach will ultimately make the efforts of companies seeking talent more successful.



Network Ownership

In a network, each member is at the center of their own personal and…

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Since being founded in 2006, Twitter has constantly been on the hunt for a successful business model. The Wall Street Journal reports that they have finally settled on an advertising-based model. With their large and growing user base, this makes a lot of sense. However,… Continue

Despite being one of the easiest to use and most engaging social media tools, many companies seem focused on gaining the least amount of value from Twitter. So, what can you do to better utilize this amazing tool for social recruiting?



Create Goodwill

Remember that hard to value intangible asset on your balance sheet that is not directly attributable to assets or liabilities, but can increase the purchase price of your company in acquisition….goodwill. In…

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For a long time, companies have been able to get away with poor treatment of prospective candidates. From enduring long response times or worse yet, never hearing anything at all; companies have undervalued creating a positive candidate experience for far too long. While there might be a variety of very compelling reasons why, the fact of the matter is that the increasingly social nature of the web will make the practice of continuing to treat candidates poorly a bad…

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Lately, there has been tons of discussion around the use of social media in recruiting. While there are some companies that recognize the value of these new tools to achieve their recruiting goals, others argue that until Social Recruiting is more proven it should simply be added onto existing activities. While I’m in agreement that an organization should never jump into something without a…

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