The world of volunteer recruitment can be just as difficult to navigate as the for-profit sector; maybe even more so considering that non-profits don’t always have the resources to woo potential volunteers with enticing benefits or impressive salaries. Instead, non-profits must rely on their brand and value proposition to showcase opportunities and offerings…

For post-secondary institutions, a compelling and creative viewbook is no longer an option, but an expectation. We've compiled some of our favourite 2016 viewbooks to get you inspired and thinking about your options for 2017.

OCAD University  

Bright and vivid, the OCAD University 2016 Viewbook draws you in immediately. With a…

Did you think volunteers work for free? A lot of people make this assumption, but it actually isn’t true, and figuring out exactly how your volunteers want to be “paid” is key to not only attracting more volunteers, but keeping the good ones.

We need to think about our time, our attention, and our networks as finite resources. When a volunteer engages with your…

A friend who works for a mid-sized oil & gas company told me a few weeks ago that they didn’t spend any money on recruitment marketing, or any type of recruitment for that matter. She loved the idea of what we do, but wasn’t sold on the benefit of creating a marketing campaign or developing content to attract applicants. Her alternative was to simply post an ad on…