Brad Smith's Blog (7)

Facebook Passes Yahoo as 2nd Most Popular Website

According to new data released by Compete.com, Facebook has passed Internet search engine and portal site Yahoo to become the 2nd most visited website–now trailing only Google.

If your business doesn’t have a presence on Facebook yet–get started today! You are missing out on a great branding and awareness tool.


Added by Brad Smith on February 26, 2010 at 11:54am — No Comments

Using Google Analytics to Improve Recruiting and Sales Conversions on Your Website

If you have Google Analytics already installed on your website, congratulations! You picked a great tool to help analyze your website traffic. Google analytics is a very robust free service that provides detailed statistics about your website visitors. (If you don't have Google Analytics installed, get it!)



When first logging into your account you may seem somewhat overwhelmed with the amount of data available–don’t be!



Here is an overview of some key Google Analytics… Continue

Added by Brad Smith on December 1, 2009 at 9:00am — 1 Comment

Competitive Analysis: How to Spy on Other Recruiters

In order to stay one step ahead of the competition you need to periodically do some competitive analysis. Luckily for you there are some great online tools available to help:



Google Alerts

Allows you to create a custom alert that notifies everytime Google indexes something new about your competitors.



Yahoo! Alerts

Allows you to create a custom alert that… Continue

Added by Brad Smith on November 30, 2009 at 9:00am — No Comments

Choosing the Right Keywords for Search Engine Optimization and Google AdWords (PPC)

Quick quiz…



In terms of Google searches, which of the following terms received the most monthly search volume?



a. Staffing firm

b. Staffing firms

c. Staffing agency

d. Staffing agencies

e. They are all about the same



Not sure? Then you need to find out! Small variations in the wording you use throughout your website and Pay Per Click Ads can have a dramatic effect on your website traffic.



Although the variations above seem very… Continue

Added by Brad Smith on November 28, 2009 at 9:00am — No Comments

Tracking Social Media Conversations About Your Recruiting Firm

Shhhh! Be very, very quite. Do you hear that?



People right now are talking behind your back. And if you don’t start paying attention you may miss out on a great sales and recruiting opportunity.



With today’s social networks, it’s easy for someone to become your biggest proponent, or your toughest critic. The key is to monitor conversations–and then respond appropriately.



Here is an excerpt from a social media conversation just last week about a firm in New York… Continue

Added by Brad Smith on November 27, 2009 at 9:16am — No Comments

Bing SEO: How to Optimize Your Recruiting Firm's Website for Bing

While Google and Yahoo! still maintain their hold on the number one and two most used search engines, Bing is quickly gaining ground. According to Neilson’s latest monthly search rankings report, Microsoft’s Search Sites (using the Bing search engine) grew 22.1% in July, 2009.



So what can you do to drive more traffic from Bing?



The first step is to download our Recruiting SEO guide. When reviewing the guide pay close attention to two key elements that are… Continue

Added by Brad Smith on November 25, 2009 at 5:30pm — No Comments

Looking to do business with the Inc. 500? Consider strengthening your social network branding...

The Center for Marketing Research at University of Massachusetts Dartmouth just released an in-depth study of how the fastest growing private companies use Social Media to market their businesses.



Here is a summary of interesting findings from the study:



Over 90% of Inc. 500 companies use social networks for marketing and branding.

75% of all responding Inc. 500 companies classified themselves as “very familiar” with Social Networking. And an incredible 91% of… Continue

Added by Brad Smith on November 25, 2009 at 9:09am — 1 Comment

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