In order to stay one step ahead of the competition you need to periodically do some competitive analysis. Luckily for you there are some great online tools available to help:



Google Alerts

Allows you to create a custom alert that notifies everytime Google indexes something new about your competitors.



Yahoo! Alerts

Allows you to create a custom alert that… Continue

Quick quiz…



In terms of Google searches, which of the following terms received the most monthly search volume?



a. Staffing firm

b. Staffing firms

c. Staffing agency

d. Staffing agencies

e. They are all about the same



Not sure? Then you need to find out! Small variations in the wording you use throughout your website and Pay Per Click Ads can have a dramatic effect on your website traffic.



Although the variations above seem very… Continue

Shhhh! Be very, very quite. Do you hear that?



People right now are talking behind your back. And if you don’t start paying attention you may miss out on a great sales and recruiting opportunity.



With today’s social networks, it’s easy for someone to become your biggest proponent, or your toughest critic. The key is to monitor conversations–and then respond appropriately.



Here is an excerpt from a social media conversation just last week about a firm in New York… Continue

While Google and Yahoo! still maintain their hold on the number one and two most used search engines, Bing is quickly gaining ground. According to Neilson’s latest monthly search rankings report, Microsoft’s Search Sites (using the Bing search engine) grew 22.1% in July, 2009.



So what can you do to drive more traffic from Bing?



The first step is to download our Recruiting SEO guide. When reviewing the guide pay close attention to two key elements that are… Continue

The Center for Marketing Research at University of Massachusetts Dartmouth just released an in-depth study of how the fastest growing private companies use Social Media to market their businesses.



Here is a summary of interesting findings from the study:



Over 90% of Inc. 500 companies use social networks for marketing and branding.

75% of all responding Inc. 500 companies classified themselves as “very familiar” with Social Networking. And an incredible 91% of… Continue