Paul Jacobs's Blog (15)

Gamifying HR: 7 Lessons from Candy Crush

Do you play Candy Crush? If not, you should start playing it immediately.  Go on, download the app right now on your mobile phone or tablet. Your HR strategies will benefit from your gameplay. 

This year I’ve taken myself out of my HR/recruitment comfort zone and immersed myself in the games industry. I’ve tried to think less like an HR person and more like a gamer…


Added by Paul Jacobs on December 12, 2013 at 10:30pm — 3 Comments

Recruitment and live streaming on Facebook - employer examples

It appears New Zealand and Australia are leading the way when it comes to one area of social recruiting.  Working with Deloitte New Zealand, we adopted an approach used by celebrities and politicians and applied this to a graduate recruitment context. About 15 months ago we ran our first interactive live streaming video show on our Facebook page. At the time…


Added by Paul Jacobs on March 21, 2011 at 5:21pm — No Comments

Jobseeking in 3D

I often stumble across innovative approaches that jobseekers take to woo employers.

Here are a couple of recent examples that caught my attention:

Graeme Anthony's video CV / resume - with embedded annotations / links: campaign /…


Added by Paul Jacobs on September 29, 2010 at 7:05am — No Comments

Turning the tables - showcasing Facebook fans

All too often brands, celebrities and employers use the social web to pump out content, and race to grow fan numbers, with little regard to the true needs of their target audiences. This week my client Deloitte New Zealand launched a new initiative, Fan Showcase, on their award-winning Facebook page. This builds upon other elements of the firm's social recruiting strategy, like…


Added by Paul Jacobs on September 29, 2010 at 6:58am — No Comments

The survival of recruitment, work and the world depends on this face

This is the face captured by photographer Phil Toldano and explained in the excellent Ted talk (embedded below) by game designer Jane McGonigal. It captures the emotion of gaming. Toldano set up a camera in front of gamers while they were playing. McGonigal in the video alerts us to the subtle nuances in this photo:

the sense of urgency, a little bit of fear, but intense concentration, deep deep…

Added by Paul Jacobs on March 24, 2010 at 8:44am — No Comments

Recruitment and addictive gaming

Video link.

The above video is supreme. It has nothing directly to do with recruitment, but it made me think hard about recruitment, especially what would happen if there was more revolutionary, transformational and original thinking within the recruitment industry. It also follows on from my…


Added by Paul Jacobs on March 2, 2010 at 5:27am — 2 Comments

Turning jobseekers into crazed fans

I've been thinking a lot about this. What would happen if an A-list celebrity's manager was hired to run a corporate recruitment function? Take a few minutes to think about this, then keep scrolling down ...

Celebrity-branded iPhone apps

I surmise employer branding would be high on the new manager's agenda. They would try and communicate the company's unique brand (think: Lady Gaga, Michael Jackson, or George Clooney). They would want their…


Added by Paul Jacobs on February 21, 2010 at 9:13pm — 2 Comments

This is the reason why I got into HR in the first place.


Added by Paul Jacobs on January 8, 2010 at 7:11am — No Comments

2010 and recruitment - the year of lost opportunities

As the recruitment market picks up in 2010 and companies start hiring again, we’re going to see recruiters getting busy. They will do exactly what they were doing prior to global financial crisis. Nothing much will change.

In parallel, we will see a tremendous amount of innovation in the social, mobile, real-time, and collaborative technology space. We will see more and more of the potential job seeker market participating in the social and mobile web. The small cluster of prominent… Continue

Added by Paul Jacobs on January 1, 2010 at 4:46am — 1 Comment

Community DJ

I'm not a big fan of the term Community Manager. Manager implies command and control to me. From my experience of building online communities (eg Recruitment 2.0 Asia Pacific), this Manager nomenclature just doesn't seem to fit. Joining a community is typically voluntary and community members don't want some person pushing them to participate. The cold hard fact is that most people…


Added by Paul Jacobs on December 13, 2009 at 3:25am — 3 Comments

Holographic recruitment

I look forward to attending the holographic recruiting summit in 2012.

Check out this video:

Cisco On-Stage Holographic TelePresence Experience from Musion Systems on Vimeo.

It's like Second Life, but not. Now apply this to a recruitment context. Candidate beams in to meet with recruiter, candidate beams in to meet with hiring manager. And…


Added by Paul Jacobs on December 1, 2009 at 4:20am — No Comments

Top 10 reasons to embrace social recruiting

Inspired by the New Zealand Prime Minister's (my Obama) 'Top 10 reasons to visit NZ' appearance on The Late Show with David Letterman (see video below), I've come up with my own 'Top 10 reasons to embrace social recruiting'. Please note that a team of script writers did not assist me to compile my list.

Top 10 reasons to embrace social recruiting:

10. The term ‘social’ makes it sound fun

9. The idea of building relationships… Continue

Added by Paul Jacobs on September 27, 2009 at 4:00am — No Comments

Recruitment, The Times They Are A-Changin'

Come gather 'round recruiters

Wherever you roam

And admit that the technologies

Around you have grown

And accept it that soon

You'll be tweeting, and not so much working the phone

If your billable return to you

Is worth savin'.

Then you better start social networkn'

Or you'll sink like a stone

For the times they are a-changin'.

Come sourcers and researchers

Who connect on LinkedIn

And cast your referrals… Continue

Added by Paul Jacobs on August 17, 2009 at 10:30pm — 19 Comments

WTF is Social Recruiting?

Original source:

The term ‘social recruiting’ is soooooo hot right now. It’s on the lips of recruitment commentators, consultants, recruiters, and vendors. There is even a global wave of conferences and seminars on the topic.

So what does social recruiting mean? Well, from my observations, it… Continue

Added by Paul Jacobs on July 28, 2009 at 8:01am — 1 Comment

Second Life and recruitment – trailblazers, fast followers, and cynics (Part 3)

This post continues on from Part 1 and Part 2, with a focus on recruitment agencies setting up shop in Second Life (SL).

So far this year a trickling of well-known multi-national recruitment agencies (eg Semper…


Added by Paul Jacobs on July 31, 2007 at 7:00am — 1 Comment


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