Eric Putkonen's Blog (56)

Will A/B Testing Be the Next Big Thing in Recruiting?

At the end of last year, ERE published an article called “9 Talent-acquisition Trends to Watch for in 2017.”  I was excited to see one of the bullet points was as follows:

A/B testing will become a critical factor in the battle for talent. Do fewer candidates drop off during the application process if you reduce your number of screening questions? Is a candidate…

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Added by Eric Putkonen on April 25, 2017 at 4:32pm — No Comments

It’s Illegal to Inquire About a Job Applicant’s Salary History

That’s right another joins in…the New York City Council has enacted legislation (effective in 180 days) prohibiting employers from inquiring about a job applicant’s “salary history.”   They are not the only ones.  There are several cities and states thinking about passing similar laws – some already have.  For example, Philadelphia passed…

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Added by Eric Putkonen on April 11, 2017 at 9:07am — 3 Comments

Can We Please Stop Asking for Cover Letters Yet?

From what I can see, it seems most companies still ask for cover letters.  Isn’t this just one more hurdle and inconvenience to make applicants go through that really doesn’t add value?

Based on my experience, cover letters are not needed anymore.  I know I am not alone in this (from speaking with peers), but I have not read a cover letter in years.  By and large, we don’t care what is on the cover letter.  Everything we need to see should be on the resume.…

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Added by Eric Putkonen on March 31, 2017 at 3:57pm — 1 Comment

Why Are We Still Using Stock Photos on Our Careers Sites?

I pretty consistently read the articles on ERE and have done so for years. Many of the articles are geared towards showing innovation in recruiting and how we could all be doing things better. Other times, you get articles that tell you things that are obvious but so many companies still are behind the ball on.

Last week, there was an article called “…

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Added by Eric Putkonen on March 14, 2017 at 3:17pm — 1 Comment

Words Matter: Recruitment Copywriting 101

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan. It is a book that many marketers would be familiar with and the content is backed by scientific studies.

One of the sections of the book is about the…

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Added by Eric Putkonen on February 28, 2017 at 9:07am — No Comments

Often Recruiters Can Never Truly Be a Partner

I have been a recruiter for a long time and spoken with a lot of my peers about this. In the end, I think Human Resources/Talent Acquisition has messed up the possibility of being partners to many hiring managers. We keep saying hiring managers are our primary customers. There is a difference between customers and partners.

We also all have heard the phrase, “the customer is always right.” Some of us send out hiring manager satisfaction surveys and others have them integrated into the…

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Added by Eric Putkonen on February 16, 2017 at 9:33am — No Comments

Is There a Better Way Than Reviewing Resumes?

I recently watched “Why hiring is broken” by Kate Glazebrook from TEDxGoodenoughCollege. Yet another person saying resumes are broken (which is true), but this time with research to back it up. They don’t really do a good job predicting performance and they allow biases to creep in.…

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Added by Eric Putkonen on January 27, 2017 at 12:33pm — No Comments

Screening Out the Takers from the Candidate Pool

I recently saw a great TED Talk by Adam Grant that was just posted this month via the TED Talk app on my AppleTV. Unfortunately, there isn’t a YouTube link for the TED Talk yet, but I found a link to a similar talk he gave on the same topic at ZeitgeistMinds called “Givers, Takers, and Matchers.”…

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Added by Eric Putkonen on January 10, 2017 at 8:18am — No Comments

Measuring Quality of Hire in Recruiting

Per the Global Recruiting Trends 2017 by LinkedIn, in the top 3 of recruiting metrics we see “length of stay” and “hiring manager satisfaction.” Both of these point towards quality of hire. Another main recruiting metric is “time to fill,” but this metric…

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Added by Eric Putkonen on December 21, 2016 at 1:30pm — 1 Comment

VR: New Possibilities for Virtual Reality in Recruiting

I recently gave myself an…

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Added by Eric Putkonen on December 6, 2016 at 9:59am — No Comments

Are You Enabling Bad Behavior From Hiring Managers?

I have had a lot of success “training” hiring managers into using proper processes and procedures. That is what we have to do as recruiters…we need to train hiring managers to a certain degree.

I don’t mean giving them training sessions on the illegal questions to ask during interviews. I don’t mean giving them training sessions of any kind.

I mean getting hiring managers to give timely feedback on candidates submitted for their review.

I…

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Added by Eric Putkonen on November 23, 2016 at 11:00am — No Comments

Job Posting Optimization and Best Practices

The first thing potential job seekers see is the job title. It is the job titles that come up when searches are done on company job boards and more importantly on career sites (like Monster, Careerbuilder, etc.). So to stand out and get the best from those pools of talent, it is vitally important to have great job titles. Copywriters know that the most important part of an…

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Added by Eric Putkonen on November 8, 2016 at 11:31am — No Comments

When I Am Asked, How To Get Into Social Media Recruiting

In conversations I have had over the last few months, I have been asked by a couple HR VPs and Directors that they wanted to launch into social media recruiting and wanted to know how I would do it.

Going forward, I think my first question I ask is “why do you want to go on social media?” It seems everyone wants to be on social media…it’s cool…it’s what Google or Amazon is doing so I do too…etc. These are the wrong answers! You do not go into social media recruiting…

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Added by Eric Putkonen on October 21, 2016 at 10:30am — No Comments

Reviewing Careerbuilder’s Annual Surveys of Job Seekers

I was reading Careerbuilder’s report, “How to Rethink the Candidate Experience and Make Better Hires,” this week and saw some interesting things. In today’s post I will go over a few of the things……

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Added by Eric Putkonen on October 6, 2016 at 9:56am — No Comments

Raising the Bar the Moneyball Way

I was recently rewatching the movie “Moneyball” and this movie often makes me think and rethink about the way we recruit.

If you need a quick refresher, it comes down to the Oakland A’s had their best players hired away for more money than they could afford. So big teams with big budgets would hire the best…

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Added by Eric Putkonen on September 21, 2016 at 10:30am — No Comments

What I Learned at the Military and Veteran Job Fair

Last Thursday I went to the Military and Veteran Job Fair at Target Field (downtown Minneapolis, MN). It was put together as a pre-event by the Medal of Honor Convention Twin Cities. The morning started with an Employer Town Hall. Two veterans who had successfully transitioned into the corporate world spoke to us about recruiting and retaining military and veterans.

Surprisingly, their focus was initially more on retaining than recruiting. They said it is…

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Added by Eric Putkonen on September 8, 2016 at 4:30pm — No Comments

It’s Time to Test Your Application Process

I won’t be talking about usability, time needed to complete the application, or many other very important topics.  Today I want to focus on a specific test.  A test I think that should be done routinely and regularly.

Either a recruiter from a different area, the Recruiting Manager, or even someone in HR should ask for the resumes of some of top performers that work in…

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Added by Eric Putkonen on August 24, 2016 at 9:34am — No Comments

The Systemic Problem in Recruiting Top Performers

How many times have you heard one of the following statements from hiring managers?

  • “I want top performers.”
  • “I want to hire a star.”
  • “I am looking for an A-player.”

And then very shortly later hearing something along the lines of the following:

  • “I am looking for someone who has been there and done…
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Added by Eric Putkonen on August 12, 2016 at 9:30am — 2 Comments

Save Time with a Few of My Recruiting Bookmarklets

You might be thinking, “what is a bookmarklet?”  Well, it is a small piece of JavaScript code that is stored as a bookmark in a web browser.  This code typically allows users to interact with the currently loaded web page or the page it will be going to in some way.

I am offering to share 6 bookmarklets that I created (and one that was found).  I created them with the help of Mr.…

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Added by Eric Putkonen on July 26, 2016 at 10:30am — No Comments

Corporate Recruiters Need a CRM in Addition to an ATS

I have worked in a few different corporate recruiting departments over the years.  They almost always had an Applicant Tracking System (ATS).  They never had a Customer Relationship Management system (CRM).  Then I went to UnitedHealth Group.  They have both an ATS and CRM for recruiters to use.

“Why”, I…

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Added by Eric Putkonen on July 12, 2016 at 2:00pm — No Comments

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