Have you scoured our job boards lately? I probably wouldn’t blame you if you have no interest, you’d be sharing the same view as jobseekers.
Why might I say this…?
Well they are as boring as Bat$%#%. This topic has been on my mind for a while, and when I saw a tweet on twitter from Katie McNab (Pepsi Co Recruitment Manager) I decided it was time to vent.
Katie showed an example of two ads that she believed were dismal and she was right, well I was mortified when they both looked like 95% of Ads on Australian Job boards.
If you want to attract talent, the right people, bright people, start pitching to them the way they deserved to be pitched at. Ads are your way of standing out from the crowd. And no one seems to be standing out; we all seem to be standing together and it is quite ugly.
Now when I say stand out I don’t mean start going crazy with words such as, Cowabunga Dude, This is the Bomb or best organization ever. I mean be clear and concise and for God’s sake don’t use the word “Our Client”
Remember, it’s people we’re conversing with, not R O B O T S
The ideal ad in my eyes is one that does the following
Internal recruiters also take note, it’s your company you are representing, and your tone in ads gives a brilliant indication of the persona and demeanor within, chances are if it sounds boring it probably is, and vice versa.
So before you write an ad next, think to yourself would I jump at this opportunity, is it interesting and does my tone perceive the companies tone?
And honestly if you are not confident at writing ads or you are not the creative type, hire a copywriter get in done properly, remember its you and your clients reputation your putting on the line.
Happy Ad Writing