As someone who has worked as a Recruiter I understand how important social media is in finding quality job search candidates. I've used tools like chat rooms, online communities, blogs, Twitter, FaceBook, and even internet dating sites to source and place candidates. As a blogger, I have used Blogging4Jobs, my blog to develop an online personal and business brand that has provided me with a solid reputation in my industry as well as landing a handful of clients who found me and reached out after reading my posts and content. The Human Resource industry has been slow to adapt and understand the new media world. Since not all HR professionals are Recruiters and vice-versa, job seekers are at an advantage and a disadvantage at the same time.

Think of recruiters are salespeople who are in the business of finding people for companies they either work for as employees or as third party agencies who search and find candidates most often on behalf of companies they represent. Human Resource professionals are more analytical personalities who are focused on policy, procedure, technologies like payroll and application systems, as well as legal concerns with protecting the company in mind. Most HR professionals do not like recruiting, work in recruiting or if they do, are not passionate about the process. To them it's a means to an end. I like to think that I am the exception to the rule and have worked in and understand both.

The good news is that according to EMarketer, the tides when it comes to HR and social media are changing. A recent survey regarding HR Executives found that HR Professionals spend an average of 3.77 hours per week for work purposes. About one half of respondents reported that a social media helped their brand and made them more valuable as a job candidate.

This change in thought from HR Executives and business leaders makes personal branding even more important than it ever was before. As you continue to grow and build relationships and your personal brand, companies are becoming more aware of its value and seeking out influencers and thought leaders either internally within their own organizations or externally and often using social media networks and communities. This also makes managing your online and personal brands strategically and targeting your audience, content, and touches more critical in your future job and career success.

Photo Credit Looking Glass & EMarketer.

Views: 200

Comment by Steve Levy on March 31, 2010 at 6:23pm
I sure wish the data collection methodology and sample demographics (other than the sample size) were mentioned (they weren't over on eMarketer). Without this information, it is untenable to generalize about the data...
Comment by Jessica Miller-Merrell on April 2, 2010 at 1:26pm
Agree, Steve but my thought is that at least there is some data out there. I will try to reach out to eMarketer and see if I can get the sample size. I just thought it was worth taking a look at. Thanks for the comment.
Comment by Sylvia Dahlby on April 5, 2010 at 10:19pm
yay, resume blasters are dead - long live the targeted job seeker
Comment by Emily on April 15, 2010 at 1:44am
Hi Jessica, Thank you for the information. I am HR professional will over 20 yeas experience with a concentration in Recruitment. I have been networking since listservs were the think. Now both job seekers and companies are tweeting to find each other. They are on multiple networks. It's surprising to me that HR Execs/Recruiters are networking online 3.77 hours per week. In my last position as a Nurse Recruiter, I was networking about 3.77 hours a day.

Oh! By the way, I thought your textng for jobs idea is brillant. I litterally LOL when I heard you talk about it on your video blog. I recently had a client who I helped with his resume. He was looking for a job in marketing. I reorganized his resume and coverletter for him, the sent it back to him. A week later I was at a playdate with my girls. It so happenes that my daughters friends mother working at a Publishing Company and had an opening so I texted the job specs and her contact info to him. ;-)

Thanks again,


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