10m UK Mobile Internet Users

Over the last few weeks I have spoken to many people about mobile recruiting strategy. I believe we still have a number of marketing managers who don't believe that Mobile Internet is popular or
mainstream. I have one thing to say to anyone with that view - WAKE UP!

Not only has Mobile Internet arrived, it is growing - rapidly. Today there is an estimated 10m UK Mobile Internet users.

If you look globally there are about 23% of the world population online. Currently over 70% of new Internet subscriptions are Mobile Internet subscription. (although this include mobile broadband USB
sticks)

If you don't have a Mobile strategy you need one.

Your Mobile Recruiting strategy should see you supporting a Mobile optimsed website. Then you should be focusing on native Mobile Apps. The first App should be an Iphone App.

Why is an iPhone app important - because iPhone users actually use the features on the phone. Your brand along with job seeking keywords are being searched in AppStore / iTunes by the 60m+ iPhone users. There
are great examples of presence in AppStore dramtically increasing
mobile site usage, sometimes by more than 200%. You should be getting
business on the back of Apples huge marketing spend promoting the catch
line "There's an App for that".

Start thinking Mobile.

If anyone has queries just drop me a line or Tweet me @topbananas

Comment by Margo Rose on March 31, 2010 at 11:39pm: Great video. I'd be lost without my blackberry. Everything, and everyone is on there, and like you I use it for almost everything I do. One day, I'll have that I Phone, but between you and me, I think I'd rather have an I-Pad. That's where the technology is going. Smashing post.

M