20% Increase in iPhone Recruiting App Downloads

Mobile Recruiting GrowsAs you may know my company, Allthetopbananas.com, supply mobile recruiting solutions. In the UK we supply iPhone applications to around 30 Job Boards. Part of the service includes monitoring of application usage and application download from AppStore. Download rates trend differently for the various industries, while application usage is stable per application. The last few weeks there has been an increase in both downloads and usage across the board.

Most applications have enjoyed a 20% increase in downloads. In addition the applications' usage has seen an increase. This means there are more searches and more jobs being viewed per user, which obviously leads to job applications.

The search process for the candidate is hard work, for many it is a difficult and highly pragmatic experience. Many in the recruitment industry tend to forget how tough the search process is for the job seeker, instead they remember how tough the selection process is for them - such as CV / Resume search etc. Typically the job seeker has to fit the search effort in around their day job, is it a shock that mobile recruiting is a big winner with the job seekers?

Before you remind me that the iPad is now out in UK, I have to highlight that our iPad applications are not yet public, still in test, and the growth started before iPad hit the streets in the UK.

I will be reviewing the stats regularly. According to smartphone market growth predictions at some stage we should start seeing this type of growth regularly.

Our candidate research illustrated that the job seeker wants to search via their mobile, in fact they want more features and higher levels of interaction. Our development team is busy working on a major update to our service to provide the services the job seeker has asked for.

The growth pattern and the candidate adoption is very familiar to the early days of the world wide web. There is no doubt that candidates want mobile services, the bigger question to me is, will more corporations and recruitment agencies realize the media consumption switch is taking place and get involved? Or will they leave it until the space is owned by Job Board Brands?

What do you put the growth down to?

Have I missed some recruiting trend that affects all industries? Or is this organic mobile growth?

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