Instagram as a social platform has grown incredibly, whereby offering a plethora of choices for Instagram marketing. Brands and businesses invest in marketers to ‘up’ their Instagram marketing strategies. I’ve listed 3 easy and useful Instagram marketing strategies for your business that you can capitalize on today-
1. Make Thorough Use of UGC
User-generated content is one of the best and the most successful practice for Instagram marketing. How great it is that your loyal followers are supplying you with their brand moments?
Nothing can pronounce a better user-experience better than the user-generated content itself. Instagram being the spectacular photo-based platform creatively displays UGC. Why should a business capitalize on UGC is simply because this content can be utilized by them in a re-purposed manner and presented to the global audience. UGC serves as social and authentic proof for business products and services and builds the confidence of a new customer in the brand.
2. Create a Live Instagram Wall
Live Instagram wall is a great idea for promoting your brand Instagram handle at events. If you are running a corporate event, a fundraiser, a charity event or a cultural program, displaying your Instagram posts live on the Instagram wall is a stellar way to build your brand and create a junction for brand-user interaction. Instagram walls can also be used to display photos on the website by simply embedding the wall on the website.
Live Instagram Wall is an engaging concept for the audience also considering that the audience today has a guaranteed online presence for the event they’re visiting. Instagram wall displays content in real-time and in an impeccable way to derive user-generated content.
3. Influencer Marketing
Influencer marketing is a highly effective marketing concept that in return has promising results. Influencer marketing or blogger marketing taps a great number of audiences from the influencer’s followers and the brand followers too. Here collaborative programs can be created to maximize results and noticeable growth can be achieved. Influencer marketing guarantees 94 percent of success according to AdWeek.