Whether you’re a social butterfly, or you're apprehensive when it comes to vociferously communicating with others in a public space, there are some inherent rules to follow when it comes to social media.

Develop a Strategy

As an entrepreneur, you must understand that the most necessary aspect of any business is planning and strategizing. Therefore, using social media for business will turn out fruitful only if the planning is proper and as per the requirement.

Choose the suitable Social Media Platforms for Your Business

Social Media has become a vast platform with many different social networking websites. Not all platforms will be suitable for your business, you must understand the level and reach of your product and then decide only those platforms which will turn out to be suitable for your business. Some of the most popular and widely used platforms are:

• Facebook: Social media network with more than 2 billion users
• Instagram: Picture sharing Social platform with over 500 million users.
• LinkedIn: Social networking site with more than 467 million users.
• Twitter: Twitter is known for its brevity with over 350 million users.
• YouTube: To take advantage of the popularity of online videos.

Understand your Audience

As important, it is to understand your business and know your audience as well. You need to set a target audience who will be interested in your service or product. This is very necessary because if you know your audience, your work of sharing content and advertising on social media will be moderated in such a way that it will become very efficient and will reach only those people who are actually interested in your product.

Use social media for promotion and selling

Once you have identified your target audience, you can create a page of your business on your selected social media platforms. Then you can promote the pages with your audience by either manually sharing with people, which usually is a less effective and slow procedure of publicity, you can also use quick sharing features offered by social networking platforms which are capable of sharing your content or page widely with thousands of active users at a time such as the “boost or sponsored” feature offered by Facebook or Instagram.

If you have an e-commerce small business then you must try selling your products at online platforms such as Amazon, Flipkart, eBay, etc. The response experienced by merchants who sell their products online is beyond amazing and these have definitely helped them generate great revenue.

Use Social media marketing tools

Using the right social media marketing tools not only becomes a great method of advertisement for your product but also keeps your clients continuously involved with your product. Some of the best SMM tools are:

Tweet Deck is an incredible application that can create a ton of activity for business, primarily if you use it as part of an internet marketing strategy and plan. TweetDeck is an application specifically for a Twitter account. It helps you to sort out and react to tweets focused on a particular word or brand image in real-time.

Aggreto is a social media feed aggregator tool which collects and aggregate all social media live feeds in real-time at one place. Aggreto provides a complete solution for social media APIs. With the help of this content aggregator tool, you can display all social media posts in real-time on the Social wall. You can also create a social media hub for your website by using Aggreto.

Agorapulse is a simple and affordable solution to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors.

BuzzSumo is one of the best tools we’ve found for discovering new, fresh, or popular content on the web. With it, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content. 

Bitly allows you to shorten any URL so that it fits nicely across your social media channels. These shortened URLs work with any channel on any platform. You can even track your results with individual link analytics, and then optimize your marketing efforts based on the insights you collect.