Recruiting metrics are integral to bringing in top talent to an organization and every successful recruiting strategy has a successful reporting solution that is underneath it.  Through this reporting, the organization is able to set goals and measure the success of every one of their recruiting initiatives.

Most importantly, a successful recruiting organization will collect and track important recruiting metrics that can help them make actionable decisions on key recruiting issues.  Here are a few ways the right recruiting metrics can help you maximize your recruiting ROI:

1. When to Buy, When to Sell - Through recruitment marketing metrics and applicant data, you can see what recruiting channels (job boards, social recruiting, mobile recruiting, email, SMS, etc.) are working in terms of bringing in qualified applicants into your ATS.  Most importantly, you can figure out what channels are not working for your organization so you don’t have to waste your precious recruiting budget on channels that don’t work.

2. Bargaining Power – Collecting your own recruiting metrics enables you to easily go back to your contacts at job boards (and other recruiting channels) and effectively provide data to receive discounted pricing for your job ads.  You collect the data so you can use it.

3. Identify Bottlenecks - Through recruitment marketing metrics, you can see what parts of your recruiting process are costing you qualified candidates.  From your job ad messaging to your job application, these metrics can help you easily identify what processes are bottlenecks so you can fix them.

Decide what type of recruiting metrics you want and need for your recruitment marketing strategy to be successful and then find a reporting solution that can provides these metrics.  Start collecting them today so you can make the most ROI out of your current recruiting budget.

Originally posted on the SmashFly Recruitment Technology Blog.