Building your Talent Network isn’t just about getting as many recruiting contacts into your database as possible. Instead it needs to be in getting as many interested AND qualified candidates as possible into your Talent Network. But to do that you first need to quickly fill your Talent Network with candidates that you can qualify. This is where the Talent Network building process begins.
Let’s take a look at how you should go about building your Talent Network. When looking to build your Talent Network from scratch, there’s a logical progression for what you need to focus on.
I like to think of this progression in a few stages:
Stage 1: Growth - When you first start out building your database, you are trying to get as many candidates into your database as possible. Your focus lies in a few areas:
Stage 2: Qualification & Pipelines – In this stage, you have progressed from focusing on quantity to focusing on quality. Your focus lies in a few areas:
Stage 3: Engagement – This stage in the process is all about leveraging the pipelines you’ve created to engage with your candidates. This stage will focus on:
These three stages will be a part of any successful Talent Network strategy. And while they may occur separately when you first begin your strategy, they should become automatic steps that work alongside one another in your process.
The final process will become ingrained into your recruiting organization: capture, qualify and engage with every recruitment marketing campaign you run. It’s not till you have these stages working in concert that you will see great success from your Talent Network.